The Wall Street Journal recently released a report on the problems Bud Light is now facing following the massive mistake it made in bringing on social media influencer Dylan Mulvaney, a transgender individual, as a marketing partner. In the report, the WSJ highlighted the latest dramatic step Bud Light is having to take to keep its distributors around and the huge crash in sales it has experienced, along with how its employees feel about its response to the backlash.
Robby Starbuck, a Tennessee Republican, posted some highlights of the WSJ report on Twitter, saying:
The Wall Street Journal just did a piece on our extremely successful boycott of
@budlight. Here’s some highlights:
- Other InBev brands like Michelob Ultra, Budweiser and Busch Light were also hit with falling sales
- They plan to continue funding trans groups but via InBev instead of BudLight because they think you’re too stupid to know the difference
- Their sales continue to fall, the boycott isn’t fading
- They’re going to try to use images of Veterans to emotionally manipulate you into trusting their brand and buying again
- They lied to wholesalers and said the losses had stabilized but wholesalers told the Wall Street Journal that losses continue
Moral of the story: We have immense power. Keep it up. Like @MattWalshBlog and I have both said, you need to punish these brands. Never go back. Same with @Target. We now have full proof of concept we can sink products and severely damage companies who go woke. It just takes willpower and your individual choices matter! The lesson for companies is very simple: Don’t do politics. Don’t do wokeness. Do not cater to the 1% you wish you could get. Make your base of customers happy. Very simple!
And Starbuck is right in saying that sales are falling and the boycott isn’t fading, one of the more crucial parts of the report. In he report, the WSJ noted that Bud Light sales are still down dramatically, indicating that the boycott is not going away, saying:
By the second week of May, Bud Light sales volume was down more than 28% compared with the same period last year in U.S. retail stores, according to an analysis of Nielsen data by consulting company Bump Williams. It was a rare case of a politically inspired product boycott working.
His reference to Target is about that company’s release of a women’s swimsuit that it advertised as being “tuck-friendly” and having “extra crotch coverage,” angering many conservatives. For example, Oli London, author of “Gender Madness” and a frequent commenter on such issues, said:
“Target is just the latest brand that has gone woke and made an ill-fated decision to alienate its customer base by pushing gender ideology into the faces of consumers. Only 0.6% of the population identify as trans so why is Target pushing these swimwear costumes with ‘tuck friendly’ designs and selling them in prime locations in their stores? The majority of men and Target customers do not want to ‘tuck’ their penis into a women’s swimming costume. I’m sure most men would find this uncomfortable and emasculating to say the very least.”
“It’s also completely out of touch and offensive to women who once again are being mocked openly so Target can get a perfect score on the woke Corporate Equality Index (CEI). No doubt Target will be getting the Bud Light treatment from its customers, many of which have been outraged by the Pride Collection featuring clothing with gender ideology slogans for babies and toddlers.“
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