Joining fellow woke companies Bud Light, Ford, Starbucks, and Adidas, among many others, Target has now infuriated conservative customers with a female swimsuit that it promoted as being “tuck friendly” and having “extra crotch coverage.”
Fox News Digital, reporting on the swimsuits and the advertising for them, along with Target’s firm stance on the side of the left in the culture war, said:
Target has a history of being at the forefront of woke identity politics. The retailer sparked a boycott in 2016 after it posted a public statement declaring that “transgender team members and guests” are permitted “to use the restroom or fitting room facility that corresponds with their gender identity.”
Target has had June Pride Month displays with rainbow and LGBTQ+ messaging for years, but the addition of female-style swimsuits that can be used to “tuck” male genitalia has outraged many online. The products, which can be found in a special pride section in stores, are also labeled as “Thoughtfully fit on multiple body types and gender expressions.”
Comedian Chrissie Mayr posted a vulgar tweet mocking Target’s swimsuit and dragging Bud Light back into the forefront of the culture war fight. Check that out here:
Thanks to @Target I found the perfect swimsuit for creeping out all the women and children at the pool this summer.
Can’t wait to tuck my cock into this little number while sipping a Bud Light! pic.twitter.com/sGD1fc74P9
— Chrissie Mayr🇺🇸 (@ChrissieMayr) May 16, 2023
Speaking to Fox News Digital about the swimsuit, Mayr added, “No real woman would be caught dead in that swimsuit, it’s hideous. It’s exactly what a dude pretending to be a woman would wear. The only thing I’ll be tucking is my money back into my wallet and shopping elsewhere. What an obnoxious virtue signal from Target. And it’s not even June yet.”
Similarly, Oli London, author of “Gender Madness” and a frequent commenter on such issues, said:
“Target is just the latest brand that has gone woke and made an ill-fated decision to alienate its customer base by pushing gender ideology into the faces of consumers. Only 0.6% of the population identify as trans so why is Target pushing these swimwear costumes with ‘tuck friendly’ designs and selling them in prime locations in their stores? The majority of men and Target customers do not want to ‘tuck’ their penis into a women’s swimming costume. I’m sure most men would find this uncomfortable and emasculating to say the very least.”
“It’s also completely out of touch and offensive to women who once again are being mocked openly so Target can get a perfect score on the woke Corporate Equality Index (CEI). No doubt Target will be getting the Bud Light treatment from its customers, many of which have been outraged by the Pride Collection featuring clothing with gender ideology slogans for babies and toddlers.”
Target getting the Bud Light treatment would be very, very bad news for it. That’s because conservative consumers have caught a whiff of victory with the Bud Light boycott and have realized that their refusal to buy from a company can cause serious financial damage, as a former Anheuser-Busch executive noted when speaking to Fox Business about his former company’s precarious sales position.
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