Fox News host Greg Gutfeld isn’t just the king of Fox News Channel anymore, he’s the king of cable news. According to ratings data, Fox News Channel’s hilarious host is now the top performer on cable news, with audiences loving his performance and tuning in consistently to watch.
And he’s going to be getting a potentially even larger audience starting next week, as FNC is going to showcasing the beloved host in a Super Bowl Sunday ad, shelling out the big bucks to introduce its favorite host to an even wider audience.
It will do so with a 15-second spot highlighting Gutfeld’s beloved show, “Gutfeld.” In the advertisement, FNC will also label him the “new king of late night”, taking the crown from more traditionally popular late night names such as Stephen Colbert, Jimmy Fallon, and Jimmy Kimmel.
And to make the ad even more attention-grabbing, Fox News is going to have Gutfeld wearing both a royal cape and crown while holding a royal scepter, walking in the Sun King-like garb toward a throne set up in an otherwise typical TV studio.
Plus, to add even more crowd appeal to the ad, Gutfeld’s French bulldog, which is named Gus, will also be featured in the ad. Gus will be dressed in a matching outfit to Gutfeld’s and sit alongside him on the thrown.
But that’s not all. According to the Hollywood Reporter, Fox News Channel is going to run a 20-second version of the ad on its channel during the Super Bowl. That will be the only ad promoting a linear show during the much-anticipated game.
It makes sense, however, that Fox News wants to highlight Gutfeld. Though more conservative than Geraldo and the other FNC RINOs. Gutfeld is more appealing to an average audience member than Tucker, who is similarly popular but is more of a New Right figure than normal, entertaining like Gutfled. Further, his show is a huge hit with audiences, as we reported, saying:
Gutfeld co-host’s the popular Fox News afternoon show “The Five” and hosts his own show at night “Gutfeld!” The comedian and political analyst has garnered two of the top three shows in cable news in the key 25-54 age demographic. Last week, “The Five” had a chart-topping 448,000 key demographic viewers. Tucker Carlson was in second place with 407,000 viewers while “Gutfeld!” landed in third at 379,000.
Furthermore, “The Five” has just become the most watched show in all of cable news. The flagship program has averaged a total audience of over 3 million viewers for the week ending January 22nd.
And it’s important to remember that Gutfeld is just one of his shows. “The Five” is somehow even more popular, as Forbes reported, saying:
Fox News Channel dominated the week’s cable news ratings, with The Five taking the title as the most-watched show in cable news. The Five drew an average total audience of 3.332 million viewers for the week ending January 22nd, according to ratings data compiled by Nielsen. The panel program continues to be a stronger performer, despite airing outside of prime time, when viewership levels are higher.
After The Five, the highest-rated shows of the week were Tucker Carlson Tonight (3.086 million viewers), Jesse Watters Primetime (2.647 million viewers), Hannity (2.386 million viewers) and Special Report with Bret Baier (2.367 million viewers)—all airing on the Fox News Channel.
In prime, Fox News led the cable news networks with an average total audience of 1.996 million viewers—beating CNN and MSNBC combined. Overall, Fox had fully 92 of the 100 highest-rated cable news telecasts for the week.
Check out the epic ad here:
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