Miller Lite is the new Bud Light, as it is continuing to face harsh criticism from the right after a “woke” advertisement it released in March resurfaced in the wake of the Bud Light controversy.
Particularly, panelists on Fox News Channel’s “Outnumbered” questioned why the beer industry, not known for being a favorite of the radical left, continues to push woke advertisements that many find infuriating and lead a large segment of the population to write off those brands for the long term.
As background, the advertisement at issue was released by Miller Lite in March for Women’s History Month. It mainly condemned old beer advertisements that leaned on bikini-clad women as a selling point.
Kayleigh McEnany was one of the panelists who attacked Miller Lite’s new campaign, saying, “What a reductionist way to view women. Make me laugh, inspire me. Don’t reduce me to this.”
Further, Emily Compagno added that Miller Lite’s sudden and dramatic pivot away from bikini-clad girls mirrors how other companies have changed their advertising in recent years. Joking about that, she said, “Apparently now to be a woman in 2023, you need to wear a sweatshirt and jeans and be in the dirt and not wear a bikini.” Continuing, she added, “And is this targeting going to make them money? Because if it’s not, then why do it? So, I want to know who do they think wants to buy their beer based on a woman who only knows one cuss word, by the way, and she says it over and over and over.” She also said, “The whole thing is just really odd.”
And Fox News hosts weren’t alone in attacking Miller Lite. Joe Rogan did so as well in a recent episode of his podcast.
“I hate identity politics with a passion,” Rogan began, after the ad played. Aggravated by it, he added, “I really do. It’s so stupid. Human beings made beer. Okay. And some human beings look good in bikinis. It’s like, what are we doing?”
“It’s crazy,” author Jack Carr, his guest, agreed.
“‘Women do it. Women do it. Women do it.’ I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan then said.
Here’s the ad at issue:
Miller Lite has joined the woke cultpic.twitter.com/czDl9XE2AJ
— Citizen Free Press (@CitizenFreePres) May 15, 2023
Reporting on what happens in it in a recent article on The American Tribune, we said:
“Here’s a little-known fact,” the ad spot begins, featuring one of the last people on earth most men would want to drink with, continuing with a liberal interpretation of historicity, “Women were among the very first to brew beer ever. From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing.”
“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow. Look at this s***. Wild. It’s time beer made it up to women,” the person then says, still stomping around as if trying to convince herself she was a serious person.
And then Miller Lite just goes of the rails. An angry woman isn’t exactly going to connect with Miller Lite’s supposed key demos, but then it falls apart even faster after delving into so much profanity that you have to wonder who wrote and then approved this script. Was a marketing agency actually applauding this next part?
“So today, Miller Lite is on a mission to clean up not just their s*** the whole beer industry’s s***. Miller Lite has been scouring the internet for all this s*** and buying it back so they can turn it into good s*** for women brewers. Literally good s***. How you ask? Ladies, take it away.”
“First we turn the batch s*** into compost that we keep compost towards pushed s*** out beautiful fertilizer,” another angry-looking and angry-sounding woman states. “That good s*** helps farmers grow quality hops, which has been donated to women brewers to make their own really good s***,” says another.
“But there’s definitely more s*** out there. Your Attic in the garage and your parent’s basement. Send any s*** you’ve gotten to Miller Lite and they’ll turn that into good s*** too. So here’s to women, because without us there would be no beer,” the ad finishes.
Featured image credit: screengrab from the embedded video
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