Target decided to ignore every lesson that should have been learned from the Bud Light disaster and ditch what could have been culturally neutral ground for wokeness. Particularly, it did so with both a women’s swimsuit advertised as being “tuck friendly” and having “extra crotch coverage,” and with a Pride collection designed by a Satanist.
As such, it’s facing a stock price plummet as calls for a boycott of Target from conservative quarters online grow. It is reacting to that by having “emergency” calls with managers and senior directors at Target locations around the country, asking them to shrink the size of their pride collection and move it to the back of the store while getting rid of Pride-clad banners and mannequins.
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” a Target insider reportedly told Fox News.
“We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year. I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” the insider added.
The insider then told Fox News that the call was “super quick” and that those on it were relieved, saying: “The call was super quick, it was 15 minutes. The first 10 minutes was about how to keep your team safe and not having to advocate for Target. The last five was, ‘Move this to the back, take down the mannequins and remove the signage.’ It’s all under the guise of trying to increase swim sales. Everyone was like, ‘Thank God,’ because we’re all on the front lines dealing with it.”
A spokesperson for Target told Fox News Digital that the changes to the displays were made due to “volatile circumstances,” saying:
“For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
Amazingly, it appears as if Target learned absolutely nothing from the disaster that was Bud Light’s partnership with transgender social media influencer Dylan Mulvaney, a massive mistake that has already cost Anheuser Busch InBev about $15.7 billion in market value and potentially ruined the Bud Light brand in the eyes of many Americans for good.
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