After Bud Light’s painful, real-time experiment on the correlation between getting woke and getting absolutely thrashed in the free market once people decide to move to a different brand, Yuengling decided to take advantage of the segment of the beer market in flux by designing a can meant to highlight its pro-America stance.
That can is a desert-camouflage style one with a red, white, and blue logo in the shape of an eagle. The proceeds of the beer sales will benefit a veterans’ charity, hence the camo design and the eagle design, which is the logo of the veterans’ charity Yuengling is working with.
Announcing the new can design on Twitter, Yuengling said, “Our summer fit is back. Rock the Stars & Stripes with us and @TeamRWB all summer.”
— Yuengling Brewery (@yuenglingbeer) May 8, 2023
“Team RWB” is “Team Red, White, and Blue,” the charity whose eagle logo is on the can. Describing its mission on the “About” page of its website, Team RWB says:
In the military, service members push the limits of their well-being to support the mission. That selfless service posture has always been necessary because service members of every era knew they may be called to war. As they move into civilian life, many veterans carry that mission-first mindset with them, neglecting their health in the process.
We believe that veterans are America’s most resilient citizens — and it’s time for more veterans to prioritize their well-being first.
Team Red, White & Blue (Team RWB) exists to guide them through that journey with real-life and virtual opportunities focused on building a healthier lifestyle because a strong focus on mental and physical health is critical to ensuring veterans’ best days are ahead.
Wendy Yuengling, Chief Administrative Officer at Yuengling, said, “As the Oldest Brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom. We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”
This is Yuengling’s latest attempt to take advantage of Bud Light’s misery. The pro-Trump patriot-owned company first positioned itself as the non-woke alternative to Bud Light with a sneaky tweet posted as the Bud Light boycott began. Reporting on it on The American Tribune, we said:
As Bud Light and its parent, Anheuser-Busch, are facing serious consumer backlash over its hiring Dylan Mulvaney as a marketing partner, one of its competitors is angling to capture a much larger slice of the market by presenting itself as non-woke.
That would be Yuengling, America’s oldest beer company and one owned by a Trump supporter. It, shortly after Anheuser-Busch’s CEO released a predictably mealy-mouthed statement that said little of value while attempting to get red staters to start buying it again, posted a tweet that differentiated itself from the woke beer brand.
In the tweet, Yuengling said, “Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer,” In other words: “want to support a pro-American, family-owned company rather than some woke, global behemoth that wants to push transgenderism on you? Then buy Yuengling!” Here’s that tweet:
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
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