The story of America’s Oldest Brewery is a tale that begins in 1829 and continues all the way until today. Yuengling’s brewery in Pottsville, Pennsylvania, is the oldest active brewery in the United States of America, and the story that it tells is one of perseverance and exceptionalism.
employee engagement and culture manager for Yuengling, Debbie Yuengling, spoke to Fox News Digital to describe the cultural importance of the company’s flagship brewery. She started by saying, “It’s our story. We have a story that nobody else has. We’re America’s oldest brewery, six generations, and we’re super excited and proud about it.”
Through those six generations, much has changed about how commercial beers are made. But that hasn’t stopped the Yuengling brand from continuing its strong stance near the top of the beer market. WendyYuengling, Chief Administration Officer, said, “We’re very lucky. We’re sixth-generation in a family business, and we get to work side by side with our dad, which not many family companies can say.”
The sisters also spoke about the ongoing drama with Bud Light, as the brand continues to face the fallout from their Dylan Mulvaney ad campaign earlier this year. As Bud Light continues to go woke, Yuengling seems dead set on collecting the displaced customers as they leave for greener pastures.
As country star John Rich put it, “Nobody would purchase it. And guess what they’re buying now? Yuengling. A lot of people been moving to Yuengling, so we’re proud to have a brand like that at Redneck Riviera.”
When asked to explain why the company has remained successful for such an amazingly long period of time, Debbie simply said, “We have America’s oldest brewery. Nobody else can say that. We have amazing employees and very loyal consumers.”
That strong sense of patriotism that runs throughout the entire brand has begun to strike a chord with many Americans who feel abandoned by not just beer companies, but major labels all across every consumer industry, who demand that consumers be confronted with woke ideologies every time they shop. By pushing back against that idea, companies like Yuengling stand to put themselves in a stronger place than ever and will continue to see their brand grow as the silent majority moves to their side.
Some of these companies have tried to backtrack on their woke ways, but fans see right through the obvious attempt to play both sides of the woke divide. For example, Budweiser’s new camouflage bottle, targeted at a more right-leaning consumer base, was endlessly mocked on Twitter following the announcement.
The Tweet revealing the bottle said, “Introducing the Limited-Edition Camo Bottles—made to celebrate 13 years of partnership with@FoldsofHonor. Raise one to our military veterans.”
Introducing the Limited-Edition Camo Bottles—made to celebrate 13 years of partnership with @FoldsofHonor. Raise one to our military veterans. pic.twitter.com/ABzlGFDRbA
— Budweiser (@budweiserusa) June 20, 2023
Perhaps instead of that, Budweiser should raise some money to pay to industry veterans, who will tell it that it needs to apologize to its customer base for having infuriated them with the Mulvaney ad and then not apologizing for that ad for months as boycotts raged and it became the laughing stock of American culture.
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