One of the top fast food chains in the world, In-N-Out Burger, isn’t going to bow the knee to liberal cancel culture that wants to see the restaurant ditch placing Bible verses and references on its wrappers and cups, according to Lynsi Snyder-Ellingson, the company’s chief executive officer. Snyder-Ellingson also said the restaurant will not be offering online ordering or delivery.
In-N-Out, which is primarily located on the West Coast and in parts of the Southwest, is most well-known for providing customers with fresh, made-to-order burgers, pleasant employees, and Bible verses printed on its packaging, a formula it says has helped to establish a loyal fan base. Snyder-Ellingson commented on the topics of online ordering, delivery, and its Bible references during remarks made at a speaking engagement at Pepperdine University in March 2026.
“We have, for sure, had that put in front of us — and the answer is no,” she told those attending the speaking event. “The main reason is part of what makes In-N-Out and the experience so special — [it’s] the interaction and the customer service that we’re able to give, the smile, the greeting, just that warmth and feeling, that culture.”
According to a report from Fox News, the CEO also said, “And so, the mobile ordering will definitely take a piece of that away and there’s also the freshness factor.” Snyder-Ellingson, 43, also stated she doesn’t see the company expanding on the East Coast in her lifetime. “We won’t compromise on quality just to expand,” she stated.
According to Amore Philip, a public relations strategist from New York, In-N-Out’s branding is “intentional and central to its strategy.” In an interview with Fox News, Philip said that the in-person experience at the restaurant, coupled with its atmosphere and fresh food, are qualities that providing delivery service might compromise.
“Brands with strong followings do not need to be available everywhere. They create destinations,” she explained. “In-N-Out has fostered loyalty through scarcity and consistency, achieving more than most brands that rely on widespread convenience.” Jonathan Alpert, a psychotherapist from New York, said there’s something “psychologically powerful” about the In-N-Out ordering experience.
The consistency, said Alpert, has helped the chain build “loyalty over time.” He then pointed out, “There’s also something to the fact that not everything should be instantly available. When people have to seek something out, it can feel more special and more tied to habit, ritual and even identity.” Alpert explained that there’s more to the experience than simply ordering food.
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“For a lot of customers, going to In-N-Out is part of the experience people have come to associate with the brand,” he stated. Liberals and left-wing activist groups have been making a push in recent years for public-facing brands to ditch any sort of affiliation with religion, which is something that has become a staple of the ordering experience for the fast food chain since the late 1980s. And despite taking massive criticism, Snyder-Ellingson has stated on numerous occasions, the verses are here to stay.
Featured Image: screenshot from embedded video