After a botched attempt at a sterile and soulless rebrand, the southern restaurant chain Cracker Barrel has decided to keep its original logo and decor. As captured by a journalist, the CEO of the company, Julie Felss Masino, who was also responsible for the rebrand, dodged questions from reporters as she walked to her car.
For context, the rebrand was met with universal condemnation as the well-loved chain had remained unchanged for decades. As a result, Cackerbarrel’s stock plummeted, leading to massive panic within the business. Eventually, Carckerbarerl recanted and decided to keep the original designs.
In any case, Cracker Barrel CEO Julie Felss Masino was captured on film dodging questions from a reporter about her company’s proposed rebrand. The Journalist asked, “Why is Cracker Barrel changing its logo back?” and “What’s Cracker Barrel’s plan?” However, the incompetent CEO ignored the questions and entered her car.
Speaking before the company renegged, President Trump took to Truth Social to weigh in. Trump declared, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.”
Building on this point, the president stated, “They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!”
After realizing the stupidity of the woke rebrand, the official Cracker Barrel account went to X to announce their decision. The statement read, We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain. ”
Building on this point, the restaurant chain noted, “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
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As we reported, while speaking on MSNBC’s “The Weekend,” Jonathan Capehart arrogantly criticized conservative backlash against Cracker Barrel’s logo and interior redesign, which removed traditional elements.
Starting off his biased rant, Capehart said, “There are real things people are concerned about, and they’re losing their minds over a redesign. What the — See? I’m trying not to curse.”Adding on his previous point, he noted, “The logo is fine. Companies go through rebrands all the time. You know what I’m sick of?”
Answering, his cohost, Eugene Daniels, responded, “Manufactured BS?” Picking up Capehart whined, “Yeah, manufactured BS, but I’m so sick of the outrage of these snowflakes. There are so many things that offend them, that get them all upset, they’re shooting beer cans and burning hats and stuff like that.”
Watch the clip here:
Concluding the segment, Daniels claimed, “I think the manufactured outrage is also about them pretending to feel attacked. Because when you think about Cracker Barrel, as someone who’s been a lot as a kid in the South, you think about folks in the South. You think about folks who are probably MAGA voters, right? Those two circles are probably very close together.”
Featured image from embedded video