Victoria’s Secret brand CEO Amy Hauk has already resigned her position with the company, jumping ship after less than a year as the company sinks thanks to woke changes she made.
Specifically, CNN Business reported that Hauk would be stepping down from her position as CEO of both Victoria Secret’s “PINK” apparel brand for teens and the overall company brand. Confirming that news to Fox News Digital, the company said “Amy Hauk will be stepping down as CEO of Victoria’s Secret and PINK in order to spend more time with her family in Florida.”
Replacing her will be Martin Waters. He is the CEO of the parent company, Victoria’s Secret & Co.
CNN Business, reporting on the advertising changes Hauk made and how her departure affected Victoria’s Secret’s stock performance, reported that:
Shares of Victoria’s Secret dropped 8% on the news during after-hours trading Tuesday.
Victoria’s Secret has struggled in recent years as some customers rejected its marketing replete with supermodels and “Angels” fashion shows and switched to niche bra brands. As Victoria’s Secret also become embroiled in turmoil over founder Leslie Wexner’s ties to Jeffrey Epstein, its clothing went out of fashion among some longtime buyers.
The company overhauled its advertising, began using a broader range of models and ended its Angels fashion show. The company also bought Adore Me, an upstart rival, for $400 million. That deal closed last week.
Fox Business reported much the same thing, just a bit more plainly, saying:
The once-loved brand has had a tumultuous few years with an attempted rebranding that implemented “woke” policies like removing the iconic “Angels” models as well as the yearly fashion show.
In 2020, Victoria’s Secret announced that it would permanently close around 250 stores in the U.S. and Canada after considerable profit loss.
In other words, Victoria’s Secret, which makes clothes made to make women look attractive, stopped focusing on finding the most attractive models it could find, the sort of people that potential buyers of its goods would want to look like, and instead hired overweight women and weirdos like Megan Rapinoe. Shocking that people don’t want to imagine themselves looking like that and so shunned the brand…
Breitbart reported on the woke changes that Victoria’s Secret made under Hauk’s “leadership” as well, reporting that:
Victoria’s Secret is remodeling its stores across the globe and throwing out its iconic “Angels” imagery, hot pink color scheme, and sexy decor as part of its larger rebranding effort — one that’s been criticized as woke and “performative” by former models and included naming women’s soccer player Megan Rapinoe and transgender model Valentina Sampaio brand ambassadors.
After canceling its annual fashion show in November 2019, Victoria’s Secret is now erasing the brand’s longtime Angels aesthetic that helped turn supermodels like Heidi Klum, Tyra Banks, Ariana Lima, Alessandra Ambrosio, Karlie Kloss, and Candice Swanepoel into household names.
Last May, Victoria’s Secret announced that it would permanently close around 250 stores in the U.S. and Canada in 2020. “It’s parent company L Brands said overall sales for the three months ended May 2 fell 37 percent compared with a year ago. Gross profit fell 59 percent. The company lost $275.2 million in the quarter, compared with net income of $40.3 a year ago. Profits per share were down 807 percent for a loss of 99 cents per share,” Breitbart News reported.
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