In something that was quite shocking news to those who have gotten used to seeing nothing but the wokest of ads online and on the television, particularly from the biggest companies, Apple released a very pro-family ad for this Christmas that lacks all the hallmarks of the usually far-left, woke ads and instead is pleasant and heartwarming.
The commercial was posted to Apple’s YouTube channel and quickly took off on X (formerly Twitter), where it was well received. It centers around a father, who is reflecting on cherished memories of his daughter as she unwraps a guitar on Christmas morning. As he struggles with hearing loss, he is unable to fully hear her play the guitar until he uses the AirPods Pro 2’s Hearing Aid feature, which lets him clearly hear her music for the first time.
Apple, describing the ad, wrote, “For so many of us, sound and how we hear shape how we connect to the world around us. Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need. Now with the world’s first end-to-end hearing health experience, you have access to a Hearing Test that provides scientifically validated results within minutes and the ability to activate a clinical-grade Hearing Aid feature on your AirPods Pro 2 — right from home.”
Conservative X personality Benny Johnson, commenting on the ad and describing it as utterly tear-jerking and quite “pro-parenting,” writing, “I’m stunned. Apple just released the single greatest pro-parenting ad in the history of American advertising. The pro-family cultural revolution is here. Watch. Try not to cry…”
Responding, commenters joked about everything from how big the cultural shift is to not being able to avoid crying. For example, Julie Kelly, referencing Benny’s line about trying not to cry, wrote, “Tried and failed. Happy Thanksgiving to you and your beautiful family!” Similarly, conservative X personality Chuck Callesto wrote, “What’s crying?”
Another commenter argued that the commercial could represent corporate recognition that wokeness is broadly unpopular now, saying, “I don’t know what’s better. The commercial, or the fact that we pushed the culture back to sanity where woke companies are realizing their ideologies were rejected by the American people.”
On a similar note, another commenter noted how crazy it is that now just a commercial showing a normal family seems shocking, saying, “It’s funny how we get so shocked by just a normal American commercial. The left ruins everything it touches.” On the same note, yet another commenter said, “Oh, wow. Yep, that’s a tearjerker, alright. Congratulations @apple, ya got me. I didn’t fully realize, ’til I watched this, how long it’s been since we’ve all seen a decent, happy, normal American “slice of life” TV commercial. AND we do have family members who can use that product feature. Thank you!” Watch the ad here:
Similarly, another commenter said that the ad seems like a return to the America of decades ago, saying, “It appears that everyone was pushed so far to the left that they have now realized the lunacy and dangers of progressive ideology. I’m glad to see the return to the center. We are moving back to the America I grew up in and I couldn’t be happier.”
And, on a similar note, still another commenter noted that it is good that stable families are back in vogue, writing, “May the tide continue to turn! God bless our parents and those who support family values against the onslaught of a left that despises stable homes and well-grounded sons and daughters.”
Featured image credit: screengrab from the embedded video
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