Donald Trump released the first ads of his 2024 presidential campaign and they are everything we wanted them to be. The former president announced he would be running during a primetime speech from his Mar-a-Lago residence on November 15th.
As with his speech that evening, the new ads strike a simultaneously similar and different tone than the Trump we were used to seeing in 2016. That version of Trump, which was required to smash through the GOP wall as much as it was to make noise about Hillary, is still present enough. But so is a more calculated version of Trump, who can now run not just on bombast but on policy, thanks to four wonderful years in the White House.
In his new ad, the narration and imagery strikes the perfect note of awe, inspiration, and optimism.
“Make an entrance. Make a run. And then, make history,” it begins, as Trump comes into focus. “Make a difference. Make good on your word,” the ad said. “Make it bigly. But most of all, make it great again. Trump.”
Love this new Trump ad! 🔥👏🇺🇸#MakeAmericaGreatAgain@realdonaldtrump #trump #DonaldTrump #Trump2024 pic.twitter.com/y97sR78VW4
— GeorgeBalfourKinnear (@balfourUK) November 21, 2022
Conservative Brief provided a quick synopsis of a second ad that was featured on Truth Social. As often happens with Trump’s posts, it quickly made its way to Twitter. In this case, Arizona’s terrific Kari Lake shared it directly on her feed.
The video showed humorous things that the former president said, and showed video clips that represented his supporters cheering for him. But it also showed a visual of how people who are against him respond when he speaks.
The video was shared on Twitter by Republican Arizona candidate for governor Kari Lake who said “We need him now, more than ever.”
“Hi, perhaps you recognize me: it’s your favorite president,” Trump narrates in the video as Lee Greenwood’s “God Bless The USA” is played in the background.
We need him now, more than ever. pic.twitter.com/c9aX7BhHC6
— Kari Lake (@KariLake) November 22, 2022
Although it has been suggested that Trump is contractually obligated to post on Truth before Twitter, that hasn’t stopped countless users from cross-posting on the latter platform, such as Lake did with his second campaign ad.
Trump was also asked about his possible return to Twitter after Elon Musk created a poll for users to reply in the affirmative or negative that he should be unbanned. That poll received over 15 million votes and resulted in Musk lifting the ban. “Vox populi, vox dei,” Musk said upon its conclusion. Trump was returned shortly thereafter, so he has not yet posted.
“Well, I like that he bought it. I’ve always liked him,” Trump offered when asked what he thought of Musk. “I get along very well during my days as president and got to know him pretty well, but I do like him. I’ve always really … he is a character and I tend to like characters, but he is smart.”
“He did put up a poll and I hear it is very overwhelming, very strong, but I have something called … If you look it is Trump owned, but it’s really fantastic,” he later remarked when asked about the possibility of returning to his 70+ million followers on Twitter. “Truth Social and Truth Social is through the roof. It’s doing phenomenally well.”
“The press hates to talk about it, but it’s doing phenomenally well. I think engagement is much better than is with Twitter and it’s taking care of voices that really want to be taken care of, and really smart voices, brilliant voices. Voices that in many cases are both sides,” Trump then said.
But I can tell you,” he continued. “[T]here’s a lot of voice for Israel lot of power for Israel in Truth Social, so Truth Social has been very, very powerful, very, very strong and I’ll be staying there, but I heard we’re getting a big vote to go back on Twitter. I don’t see it because I don’t see a reason for it.”
“They have a lot of problems at Twitter. You see what’s going on, it may make it,” Trump said, couching his enthusiasm for returning to the platform that arguably pushed him over the finish line in 2016. “It may not make it, but the problems are incredible, the engagements are negative, and you have a lot of bots, and you have a lot of fake accounts, which I think they should get on. But Truth Social has taken the place for a lot of people and I, don’t see them going back onto Twitter.”
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