The push for CRT, DEI, and other leftist ideologies has started losing steam in the United States in recent months. Recently, under the guidance of Governor Ron DeSantis, the University of Florida fired all DEI employees. The state cut the funding for the positions, and the University reacted in kind. It was a massive win for sanity and a crushing blow to the divisive policies pushed by the left.
However, while America appears to be waking up from the race-baiting nightmare of DEI, other parts of the world aren’t as fortunate. Recently, in the United Kingdom, one company outraged folks by offering a discount coupon in exchange for participating in the delusion of DEI.
The North Face, a retailer of outdoor clothing and long recognized as one of the most woke companies in existence, offered shoppers online a 20% discount on their overpriced line of clothing if they would take an hour-long course on racial inclusion. As if the notion that black folks can’t enjoy nature wasn’t offensive enough, the woke company also took aim at “white privilege.”
The brand’s “Allyship in the Outdoors” course claims to “educate individuals …on the barriers that people of colour face in the outdoors,” and called access to the outdoors “in this context” as “white privilege.” Obviously, it is an absurd and offensive notion to suggest minorities are, for some reason, afraid or not allowed to partake in nature. However, DEI is all about assuming people of color are somehow less and need the help of woke companies like The North Face.
The course further claims to “foster a deeper understanding of the unique challenges that people of color face when accessing the outdoors.” The program launched, coincidentally enough, in November before the Christmas shopping season, but only recently has it gone viral and exploded on social media. Many shoppers were offended by the term “white privilege.”
An expert on the course attempted to explain the absurdity, saying, “In this particular context we refer to ‘white privilege’ meaning that your race and skin colour can give you access to the outdoors when others can be excluded because of historic enduring racism and biases.” No examples of historical racism and biases were given in the absurd explanation.
The North Face said in a statement to the New York Post: “The North Face has always believed the outdoors should be a welcoming, equitable and safe place for all. This course aims to bring light to the barriers to entry preventing all people from sharing equally rewarding experiences in the outdoors.” Reaction on social media was as expected. “This is completely bonkers,” said one incredulous customer who concluded, “I used to be a regular customer. Gone.” While another mused, “I might take the course and answer with only politically incorrect responses. Will I still get the coupon?”
The course, perhaps fearing the Bud Light treatment in America, is only available in the U.K. The Colorado-based company also owns Vans, Timberland, and JanSport. Maybe the outrage felt by so many in the U.K. can be shared across the pond, and American consumers can teach yet another woke corporation that “go woke, go broke” is real.
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