The fierce conservative backlash and boycott against woke Bud Light’s horrendous ad campaign featuring transgender activist Dylan Mulvaney doesn’t appear to be slowing down weeks, with the latest sales figures absolutely crushing Anheuser-Busch.
As tweeted by commentator Collin Rugg, Bud Light sales were down over 26% “for the week ending April 22nd compared to the previous year.” This is simply unheard of, especially for an inelastic product known for, if anything, increased sales during economic downturns.
At the same time, sales for competitors who have stayed quiet the last few weeks vis-a-vis virtue signaling and pandering have soared. Rugg pointed out that both Coors Light and Miller Light sales were both up over 13% “for the same time frame.”
In other words, go woke and go broke.
Absolutely insane. The Bud Light boycott is working.
Bud Light sales (outside of restaurants and bars) are down 26.1% for the week ending in April 22nd compared to the previous year.
Sales were down 21.1% for the week prior.
Volumes are down 8% for the year.
Coors Light and… pic.twitter.com/8lM7Y0MwMT
— Collin Rugg (@CollinRugg) May 2, 2023
“Absolutely insane. The Bud Light boycott is working,” Rugg wrote. “Bud Light sales (outside of restaurants and bars) are down 26.1% for the week ending in April 22nd compared to the previous year.”
“Sales were down 21.1% for the week prior. Volumes are down 8% for the year. Coors Light and Miller Light are picking up the slack as their volume was up 13.3% percent 13.6% for the same time frame.”
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“Go woke go broke,” he finished.
For Americans fed up with the incessant push to normalize every last aspect of the LGBT agenda, it’s welcome news. As many naysayers were predicting, and as happens all too often with other woke organizations like the NFL or Disney, conservatives would make a lot of noise but continue spending their hard-earned dollars on the cheap beer.
For once, though, they are finally voting with their wallets. And it is devastating Bud Light’s bottom line. And as hard as Bud Light is trying to resuscitate its dying brand, it seems unlikely to sway former consumers to return to the watered-down beverage.
“The thing about beers is that once you start drinking a different one, you don’t go back to the original. It doesn’t taste the same,” one commenter wrote beneath Rugg’s tweet. “So even if they were to change tune and make an effort to win back their regulars, it won’t help. It’s over for that brand.”
Last week, Bud Light faced a similar predicament. The New York Post wrote early in the final week of April that an almost-identical trend hit Anheuser-Bush, saying:
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.
And as Rugg also pointed out, sales for other offerings saw a massive bump to their sales. The Post continued:
Meanwhile, Bud Light’s competitors are cashing in on the mess. Bud Light lost 6.7% of market share last week, while Coors Light and Miller Lite are up 18%, according to the newsletter. A week earlier, Coors Light’s market share was up 10.6% over the same period and Miller Lite up 11.5%.