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    Pro-Life Organization Aims to Spend Roughly $100M In 2024: “Life is the human rights issue of our time”

    By Ellis RobinsonFebruary 5, 2024Updated:February 5, 2024
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    Recently, the national pro-life organization, the Susan B. Anthony Pro-Life America, laid out its ambitious goals for the year ahead.  The group aims to spend roughly $100 million while knocking on over 4 million doors as we approach the upcoming presidential election later this year.  As abortion becomes an increasingly volatile political topic, the next election could have profound implications for the future of pro-life advocacy in the U.S.

    According to a February 1 statement from the Susan B. Anthony Pro-Life America, “This week, the national pro-life group SBA Pro-Life America announced their political program for the 2024 elections, including a plan to spend $92 million and reach 10 million voters to protect life across America.”

    The group continued, specifically noting its goal to reach voters in crucial battleground states.  “SBA Pro-Life America and its partner Women Speak Out PAC (WSO) will knock on 4 million doors across 8 battleground states including Arizona, North Carolina, Pennsylvania, Wisconsin, Michigan, Ohio, Montana and Georgia. This includes reaching 10 million voters across these states, with a focus on low turnout and persuadable voters to win the presidency and a majority in Congress,” the statement added.

    Marjorie Dannenfelser, president of Susan B. Anthony Pro-Life America, explained the sheer importance of fighting against abortion as a “human rights” issue.  She specifically called out aspects of the Democrat pro-abortion agenda, where some support late-term abortions even nine months into a pregnancy.

    “Life is the human rights issue of our time and the pivotal issue in 2024 elections. Pro-abortion Democrats have declared they are going all in on abortion on demand through all nine months, as their number one campaign issue. Already, they’re spending unprecedented sums to mislead voters on their stance. Many Democrats now explicitly say they want to ‘Go Beyond Roe’ because it wasn’t enough,” stated Dannenfelser.



    The president of the organization further outlined the plan to communicate the goals of their pro-life agenda and opposition to federally funded abortion with no restriction.  Dannenfelser also doubled down on seeking out as many voters as possible in these critical battleground states.

    “This is why we must have pro-life candidates that go on offense and communicate the ‘three C’s.’ They must be clear about their support against painful late-term abortions, they must have compassion for women facing unplanned pregnancies and they must contrast by exposing their opponents extreme stance of pushing unlimited taxpayer-funded abortions on demand. This election cycle will be our largest ground game yet as we will focus on key battleground states to win a pro-life Senate and elect a National Defender of Life as president. We will take no voter for granted, whether they are pro-life and don’t vote consistently or can be persuaded to vote pro-life when they hear how radical the Democrats have become. We must not grow weary in our pursuit to serve mothers and save children,” Dannenfelser continued.

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    Following the overturning of Roe V. Wade in 2022, the topic of abortion has been a polarizing yet influential topic in American politics.  As noted by the Susan B. Anthony Pro-Life America, the subject will likely play a determining role in the 2024 election.

    Featured image credit:  Matt Hrkac from Geelong / Melbourne, Australia, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Roe_v_Wade_OVERTURNED_Protest_to_defend_US_Abortion_Rights_(Melb)_(52188127291).jpg





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