According to recent reports, Molson Coors, the owner of popular beer brands such as Miller Lite and Coors Lite, has decided to pull back on its woke corporate initiatives, such as diversity, equity, and inclusion (DEI). The move from the beer maker follows a broader scaling back on DEI efforts across the corporate landscape, as many high-profile companies have reconsidered these initiatives amid conservative pushback.
Amid backlash from conservatives and activists, Molson Coors is reportedly ceasing to participate in the Human Rights Campaign’s scoring system, which grades companies on the quality of their LGBT inclusion. Furthermore, the company is no longer setting supplier-diversity goals that seek to source their business inputs from diverse business owners, such as minorities or women.
Speaking about the supplier diversity quotas, company executives wrote in an internal memo, “We are ensuring our executive incentives are tied to business performance and do not include aspirational representation goals beginning next year.” The company added, “This will not impact the benefits we provide our employees, nor will it change or diminish our commitment to fostering a strong culture where every one of our employees knows they are welcome at our bar.”
The beer maker maintained that it will continue to focus its corporate philanthropy on supporting core business goals like alcohol responsibility, disaster relief efforts, and promoting access to higher education. Molson Coors highlighted its “Tap Into Change” program, which has raised over $700,000 for LGBTQ+-focused organizations since 2011 and has sponsored pride festivals.
Conservative activist Robby Starbuck, who has led substantial efforts in calling out companies for woke business practices, recently told the New York Post, “Somebody just had to press the cards. The majority of CEOs in America are very happy to have an excuse to get rid of this stuff.” He added, “Somebody just had to press the cards. The majority of CEOs in America are very happy to have an excuse to get rid of this stuff.”
The American Tribune recently reported on important work from Starbuck, in which he exposed Harley Davidson and its CEO, Jochan Zeitz. This led to the company backpedaling on its DEI efforts. Starbuck’s activism generated substantial controversy within the motorcycle community.
“Jochen Zeitz is an unusual choice to lead Harley-Davidson. He’s German, he’s an outspoken climate activist,” Starbuck stated. “In Harley’s so-called sustainability report, they also say that their 1800 global employees completed a virtual training to learn what an ally is to the LGBTQ+ community, and that employees also participated in an engaging and interactive learning session that allowed them to explore social identities, both seen and unseen.”
He continued exposing the sexual agenda at Harley-Davidson, claiming, “They sponsored this LGBTQ+ pride event where they had a rage room. And I am not joking. Something called a rage room to quote, ‘let off steam.’ It was located right next to the story time area for children to interact with drag queens and then play catch with a dad for all those who had daddy issues.”
Watch UFC champion Sean Strickland sound off on Harley-Davidson for its woke agenda below:
"*" indicates required fields