During the intense hurricane season that ravaged the southeastern United States earlier this fall, Floridians loaded up on their essential items in preparation for the stormy weather. However, one photo went viral on X, showing a sold-out shelf with only cases of Bud Light remaining on it. Users on the social media platform claimed that Floridians were not “that desperate.”
Conservative activist Kaitlin Bennett shared the photo on X, writing, “Turns out Floridians are desperate, but not THAT desperate! Bud Lights remain completely untouched.” Other users reacted in the comments section, railing against Bud Light. One person wrote, “They’ll let that garbage get washed away!🤣”. Another user said, “This is fantastic! Go woke, go broke! 😎”
Another user commented on another beer seen in the picture lamenting that it was also under the Anheuser-Busch’s corporate umbrella. “I love kona brewing company. They make a good lager. But once I’ve found out they are the same as bud light, I haven’t drank a long board lager in years. I was one of their original customers. Times truly have changed,” he said.
See the picture below:
Turns out Floridians are desperate, but not THAT desperate! Bud Lights remain completely untouched 😂 pic.twitter.com/B8xYxgk2EL
— Kaitlin Bennett (@KaitMarieox) October 8, 2024
Bud Light’s woes began in early 2023, when the prominent brand, which had been considered America’s favorite beer, made the fateful decision to partner with transgender activist Dylan Mulvaney. The move proved to be a disaster, completely out of touch with Bud Light’s consumer base, leading to a powerful boycott that tanked sales and erased shareholder value for Anheuser-Busch.
Vice President of Marketing at Bud Light, Alyssa Heinerscheid, was generally blamed for the efforts to make the beer maker’s brand image more woke, known for bashing its consumer base as being “fratty” and “out of touch.” According to Heinerscheid, Bud Light needed to become more inclusive, arguing the beer’s future was at stake.
Heinerscheid said, “I’m a businesswoman. I had a really clear job to do when I took over Bud Light and it was, this brand is in decline. It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate, like we need to evolve and elevate this incredibly iconic brand and my what I brought to that was a belief in okay, what is what are we what does evolve and elevate mean? It means inclusivity it means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men and representation is it sort of the heart of evolution, you got to see people who reflect you in the work and we have a hangover. I mean, Bud Light had been kind of a brand of fratty. Kind of out of touch humor, and it was really important that we had another approach.”’
Watch commentators explain that it may be “too little, too late” for Bud Light below:
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