The woke movement has cost a lot of businesses money and many people jobs in recent years. Numerous business owners, such as Elon Musk, have lost ad revenue due to cancellation attempts from the left. Many actors, comedians, influencers, and others have also lost opportunities because of political correctness. However, in recent months, the tide has begun to turn as consumers have been turning away from overt virtue signaling and the absurdity of misguided marketing campaigns from some of America’s formerly most beloved brands.
When Alissa Heinerscheid, the former Vice president of marketing for Bud Light, decided to rebrand the legendary beer in order to shed the supposed fratty, out-of-touch image, many consumers decided enough was enough. Couple that with the partnership with Dylan Mulvaney and Bud Light, drinkers and conservatives across the country decided to ditch the brand in search of more beer and less virtue signaling. The resulting fallout cost parent company AB InBev millions in sales, stock value, and customers, and also cost jobs for many of the people involved with the bad decisions.
On the plus side, a new, alternative economy has started to gain a foothold as folks decide to spend their dollars with companies that more closely represent their values. Razors, chocolate, watches, coffee, and cosmetics are but a few of the products that opportunistic entrepreneurs have seized upon in an attempt to make headway and money by providing goods and services without advertising through the lens of wokeness. Based on the success of many of these companies, it is working.
Recently, an upstart beer company has picked up steam and customers by going back to basics and focusing on beer instead of social issues. Conservative Dad’s Ultra Right Beer was created by Seth Weathers, who dropped a hilarious video earlier in the year announcing his brand and garnered over 46 million views. Now, as the company approaches a million dollars in sales, he has announced a new promotion aimed at celebrating conservative women.
The upstart beer brand has teamed up with former University of Kentucky swimmer and outspoken women’s advocate Riley Gaines to produce the “Real Women of America” 2024 Calendar. The calendar is intended to “specifically showcase the most beautiful conservative women in America.” Additionally, the company is committing 10% of the sales to the Riley Gaines Center to protect women’s sports from “extreme leftist ideology seeking to destroy women’s athletics.” It is a promotion that is sure to anger the left and also likely to sell very well to men on the right.
When speaking about the calendar, CEO Seth Weathers said: “This calendar is in no way intended to discredit transwomen… because there is no such thing as a ‘transwoman. We’ve reached incredibly stupid times when it’s ‘controversial’ to say men can’t be women. This calendar will serve as a reminder, men can never replace the beautiful women of America.” The calendar is a throwback to the days of the pinup when it was common for men to admire the beauty of women, one month at a time.
The upstart company plans to release the calendar Wednesday, featuring Gaines and other conservative women. In an obvious shot at Bud Light, Weathers continued: “Beer companies used to be about great beer, American patriotism, fun, fast cars, and beautiful real women. We’re bringing back all these things, but better than ever.” It is a promotion sure to be wildly popular and roundly criticized at the same time. However, when beer and beautiful women are involved, and part of the proceeds are going to a good cause, it is a promotion everyone can get behind.
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