The Bud Light boycott has been raging since early April with no signs of slowing down. Sales figures have demonstrated that conservative beer drinkers aren’t backing down from their boycott of the woke beer.
Harry Schumacher, editor and publisher of Beer Business Daily, recently gave an interview with NBC regarding the subsequent backlash from the Dylan Mulvaney partnership. He commented on how the boycott against Bud Light has lasted longer than most expected.
“Nobody imagined it would go on this long,” he told NBC. “It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.” He added, “Most people don’t care about this issue and don’t want to get roped into a conversation. Therefore they’re not going to buy the beer.”
Schumacher said Bud LIght’s marketing decision was poor and at the wrong time. “It just seems like an unlucky draw,” he said. “The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated.”
The brand, which had already been slipping out of favor with the rise of hard seltzers and craft beers, had been trying to reach new audiences when the company hired Alissa Heinerscheid to revamp the brand — but when the Mulvaney partnership soured consumers, Heinerscheid was quickly placed on leave.
The Wall Street Journal just did a piece on our extremely successful boycott of
@budlight. Here’s some highlights:
Other InBev brands like Michelob Ultra, Budweiser and Busch Light were also hit with falling sales
They plan to continue funding trans groups but via InBev instead of BudLight because they think you’re too stupid to know the difference
Their sales continue to fall, the boycott isn’t fading
They’re going to try to use images of Veterans to emotionally manipulate you into trusting their brand and buying again
They lied to wholesalers and said the losses had stabilized but wholesalers told the Wall Street Journal that losses continue
Moral of the story: We have immense power. Keep it up. Like @MattWalshBlog and I have both said, you need to punish these brands. Never go back. Same with @Target. We now have full proof of concept we can sink products and severely damage companies who go woke. It just takes willpower and your individual choices matter! The lesson for companies is very simple: Don’t do politics. Don’t do wokeness. Do not cater to the 1% you wish you could get. Make your base of customers happy. Very simple!
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