A new app launched in July allows consumers to keep woke companies out of their shopping carts. Veebs allows shoppers to scan the barcodes of products in grocery stores and see the company’s “V Score,” which rates the company on a scale of 0 to 100. This scale is based on political leanings and how much its values align with “America-first.”
Veebs CEO Chris Rhodes recently sat down with Fox News’ “Varney & Co.” and discussed the new app, which now has approximately 50,000 users. The app allows consumers to cater their selection of products to companies that align with their personal values, as many large corporations continue to embrace woke agendas.
It may seem like finding conservative companies is hopeless amid a sea of giant conglomerates owning many of the products consumers buy. “You just got to know where to look for it… There’s actually plenty left to buy if you have a tool that allows you to look at what the companies are really doing,” Rhodes said, outlining the utility of Veebs.
The CEO explained that a shopper can tailor a “value pack” that rates a company’s alignment to the customer’s core beliefs. “The rating is based on whatever values pack you choose, or you can choose several,” Rhodes said. “And you go into the store, you scan the product and a rating comes back to you for whatever your values happen to be.”
Veebs will determine whether a product has a “good,” “fair,” or “poor” rating and can place it on a preferred or non-preferred list. Among many reasons a consumer might choose to buy from a particular brand, “values-based” shopping is becoming ever-more popular.
According to Veebs’ website, “Consumers have many reasons to shop different brands: quality, affordability, performance, and customer service. Those reasons all rank highly in historical consumer surveys that ask what matters when making shopping decisions.”
The website continues to explain the ever-increasing importance of values based shopping, stating, “However, a new criteria is becoming even more important than ever before — the brand’s own values. What does the brand “stand for”? What values does the brand promote and endorse?”
Rhodes specifically addressed conservative shoppers, stating Veebs is the perfect tool for them to use when engaging in value-based shopping. “If you’re looking for an ‘anti-woke’ company, then you want the conservative score to be very high,” the CEO said.
Veebs even makes it easy for consumers to ditch the woke brands by offering a selection of alternatives that are more aligned with their values. “You can look at that score of whatever product it is you are going to buy, if it has a low score, we’ll offer you alternatives,” Rhodes said, “and you can find companies and brands and parent companies that match your values a little more closely.”
While shopping, it may be easy to spot some woke companies, such as Bud Light, but it can be a little more challenging to know what every company stands for Veebs gives conservatives an even greater opportunity to make their voices heard through their wallets.
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