The trailer for the upcoming release of Disney’s “Snow White” remake has received a massively negative reaction on the internet, being disliked nearly ten-to-one. The trailer for the film, which is reportedly set to hit theaters in March, has been viewed over 11 million times on YouTube. However, it has only received 100,000 upvotes compared to approximately 1.4 million downvotes.
As background, The American Tribune previously reported on controversy surrounding the film, when lead actress Rachel Zegler slammed the original version of “Snow White” while indicating the remake would have different undertones. “I mean, you know, the original cartoon came out in 1937 and very evidently so. There’s a big focus on her love story with a guy who literally stalks her. Weird! Weird. So we didn’t do that this time,” Zegler said.
“We have a different approach to, what I’m sure a lot of people will assume is a love story, just because we cast a guy in the movie, Andrew Burnap, great dude,” she further noted. “It’s one of those things that I think everyone’s going to have their assumptions about what it’s going to be, but it’s really not about the love story at all, which is really, really wonderful.”
Furthermore, branding expert Carla Speight, Zegler’s comments could significantly damage public opinion of the movie and lead to decreased ticket sales. “Disney will need to be careful with how they have portrayed Snow White and what they do and don’t allow their actors to say about it going forwards. They simply cannot repeat the same mistakes and allow their actors to be so vocal in their own personal opinions during promotions,” she said.
Speight continued, “It can have a huge impact on ticket sales, especially with the amount of negative backlash so early in the promo trail. They need to get the key messaging and strong selling point into a brief for the cast of the film and ensure they stick to it. If they don’t, it’s a disaster waiting to happen and the backlash will keep growing,”
Last year, The American Tribune covered baclash toward the film, where its release had to be write. “Disney had to delay ‘Snow White’ because they have spent so much money on it, and if it is a financial disaster at the box office, it might single-handedly cripple future remakes and potential ‘Snow White’ sequels that they have planned,” someone familiar with the matter said.
The insider asserted, “They also have to remove themselves from the bad taste in the mouths of online critics and want to instead deliver a great film and get to a point where they get it right. They realize that they were overthinking things and are now reigning it all in a little bit more,” the source noted. “They just need some time to figure it all out – plus we are still dealing with the strikes. It is a perfect storm right now, but they are embracing change and anticipate it all to work out and exceed expectations. The work starts now.”
Watch Megyn Kelly sound off on Disney for being woke below:
Watch a trailer for the film here:
Note: The featured image is a screenshot from the embedded video.
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