UPDATE: The song has now reached the No. 1 spot on Itunes, as conservative commentator Chuck Callesto drew attention to on Twitter, saying:
BREAKING REPORT: 'Boycott Target' TAKES THE # 1 SPOT on Apple iTunes for ALL MUSIC, knocking Taylor Swift to #2..
AMERICA IS WAKING UP…
— Chuck Callesto (@ChuckCallesto) May 30, 2023
The new song “Boycott Target” has exploded in popularity since its release. The single secured the number two spot on the Itunes hip-hop chart on Monday, only days after it was released. The song comments on the growing controversy surrounding Target’s decision to sell pride-themed apparel to children.
The “Boycott Target” rappers Forgiato Blow and Jimmy Levy released the song last Thursday, and it has garnered millions of views across social media platforms. Forgiato tweeted the song, which now has over 4.4 million views, with the caption, “Why Is #Target Targeting Our Kids? Retweet If You Support #BoycottTarget.”
Why Is #Target Targeting Our Kids?
— Trumps Nephew (@ForgiatoBlow47) May 25, 2023
The song opens with a fake intercom announcement, “There’s a cleanup on every aisle/Target is targetin’ your kids.” The song lyrics slam Target for the woke apparel “targeting kids” and urge listeners to boycott the retailer. Rep Marjorie Taylor Greene even weighed in on the song, voicing her support for the Target boycott. She said, “American Conservatives are once again showing who has the real buying power. It’s not the woke mob, they only bully and riot.”
American Conservatives are once again showing who has the real buying power.
It’s not the woke mob, they only bully and riot. https://t.co/x490RKdBVA
— Rep. Marjorie Taylor Greene🇺🇸 (@RepMTG) May 26, 2023
One user said in the comments section replied to Rep. MTG, “The American people in general still have a lot of power in the form of consumer spending and we as conservatives and anyone else who abhors this attack on our children by the left, cost Budweiser billions in lost revenue and we’re doing the same to target. It’s been more effective than who we vote for.”
Another user commented below Forgiato’s post, “And this is how a Brand is destroyed. Every CEO should be on notice that they breach their fiduciary responsibility to shareholders when they allow social activism to become a priority over valuation.”
Legendary businessman Kevin O’Leary slammed Target from a business perspective, comparing Target to Bud Light. “When Bud happened, I can’t believe that boards didn’t wake up to that decimation market cap… Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours,” O’Leary said.
O’Leary continued, “Let me give you an example. Do you ever hear a CEO that represents a company ever talking about abortion? Never. Because that is an issue that will never be resolved. It’s a personal issue, it’s a family issue, it’s a religious issue. It’s partisan forever. You don’t touch it. Same thing with politics, same thing with gender identity. Everybody has a personal opinion about it. When you actually get involved in a fight like that, you lose 50% of your constituency.”
Target has seen its stock price plummet after its decision to sell “tuck-friendly” female swimsuits and pride-themed merchandise. The New York Post reported on the decline in market value:
A week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion.
As of early trading on Thursday, however, shares of the company were trading off 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion.
That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.
Note: Featured image is screenshot from embedded video.
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