Conservative country music star John Rich shared the inside scoop on Bud Light’s Dylan Mulvaney disaster during an interview with radio host Joe Pags.
Speaking to Pags about the situation, Rich asked, “Can you think of another move that any person like her — she’s a VP or marketing or something — has made that cost a company almost $7 billion in one week? Is there even a parallel to this?” Pags, like Rich, couldn’t think of another example.
Continuing, Rich noted that it was a poor business decision to alienate at least half of the country, saying, “You know what else I wouldn’t put on a bottle or can of Bud Light? An AR-15,. I wouldn’t put anything on my brand that would alienate half the country or more.”
That wasn’t all. Describing the situation at his Nashville bar, Redneck Riviera, Rich said, “It’s the first time in my life I’ve seen a beer truck pull up to a bar and take beer out of the bar instead of putting beer into the bar. It’s pretty crazy,” Rich continued, giggling slightly as he described the situation. He also added that “Bud Light” is now a phrase used to shame people in the bar, not a go-to drink for patrons of it.
Watch that here:
This isn’t the first time Rich has used Redneck Riviera to expose the depths of Bud Light’s new problem. During an interview on Tucker Carlson Tonight, told Tucker that Bud Light used to be Redneck Riviera’s most popular beer, but that patrons just stopped ordering it after the Mulvaney announcement.
In his words: “I think the customers decide. Customers are king. Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We got cases and cases and cases of it sitting back there.”
Continuing, Rich said, “But in the past several days, you’re hard-pressed to find anyone ordering one. So as a business owner, I go, ‘Hey, if you aren’t ordering it, we got to put something else in here.’ At the end of the day, that’s capitalism. Right, Tucker? That’s how it works.”
He then added, “It’s their right to market it however they want,. They’re making a bet [that] this is going to sell more product… And what’s happening, Tucker, is people that have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can go and support. And [there are] tons of up-and-coming American brands out there that people are flooding to, kind of like mine.”
We’ll see if conservatives can maintain focus and keep the boycott of Bud Light and other Anheuser-Busch products up. But, for now, Rich and his tales from “Redneck Riviera” sure make it sound like the boycott is succeeding in putting some financial pressure on the woke beer company and its now much-disliked brands.
Featured image credit: screengrab from the embedded video
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