In a significant blow to the woke corporate agenda, car manufacturer Jaguar has seen its sales drop by over 97.5% following a disastrous ad campaign and rebrand. In the highly controversial commercial, which was widely mocked by conservatives, outlandishly dressed models parroted nonsensical woke talking points, and the company shifted its focus to only selling electric cars.
For context, critics slammed Jaguar almost immediately for catering to the woke mob and alienating its customers. The critics were right, as less than a year later, the car company managed to sell only 49 cars in Europe this April, down from 1,961 the previous year.
Such was shown when a prominent conservative influencer took to social media on July 2, 2025, to announce, “THEY SOLD LESS CARS THAN A SMALL DEALERSHIP. Only 49 new Jaguars were registered in Europe during April 2025—a catastrophic 97.5% drop from 1,961 units in April 2024. This represents one of the most dramatic sales collapses in automotive history.”
In the comments under this post, conservatives mocked the woke car company. One such comment said, “saw that coming, one moves from an iconic jaguar emblem that transcends legacy and capture the imagination beyond horsepower, to a muted symbol that looks like a contemporary male and female symbol.” Slamming the decision to go woke, another reply declared, “If this is true, this is awesome and what you get for being a woke joke that sells out to the Luciferian agenda like a pathetic little stooge.”
Offering more insight, a user posited, “Jaguar halted production and sale of most of its internal combustion models (XE, XF, F‑Type, E‑Pace, I‑Pace) starting late 2024, including in the UK, creating nearly empty showrooms. The only available model was the F‑Pace, which quickly ran out of stock.” Laughing at the major mistep, another conservative said, “how to destroy the historical prestige of a brand forever in an unreversible way… with one add. xd”
Offering a personal anecdote, a comment noted, “2 years ago a colleague was debating between 2 new cars-a Tesla or a Jaguar. She decided on a Jaguar because of the status. Not only did the gas prices take a huge jump, but 3 weeks after she bought it, it broke down on a busy freeway and had to be towed!! Junk!”
Reacting to the same story, another prominent conservative wrote, “You need to understand—the genderqueer extremists responsible for Jaguar’s woke rebrand DO NOT CARE about the brand’s financial collapse. They destroyed something beloved and iconic. That IS success to them. The goal was to dismantle. They succeeded.”
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Echoing these points, Errol Webber stated, “Go woke. Go broke.Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April 2025 throughout Europe, following backlash over the companies rebrand. Jaguar’s Europe sales plunged from 1,961 units in April 2024 to just 49 vehicles in April 2025.”
Watch the controversial ad here:
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Agreeing, a famous economist said, “Jaguar’s rebrand put off many former buyers like me. They scrapped the cars we liked and plan expensive electric cars we will not buy. They want to charge too much for unpopular models. No wonder they sold just 49 cars in Europe in April.”
Featured image from embedded video