Now that it’s gone fully woke with its Dylan Mulvaney announcement, Bud Light’s parent company Anheuser-Busch, or A-B InBev, suffered a massive, $4 billion loss.
That market cap loss was highlighted by conservative Twitter personality DC Draino who, using data from Y Charts, noted that Anheuser-Busch’s market had been crushed, saying, “On March 31, Anheuser Busch had a $132.38 billion market cap. As of today, it’s now $128.4 billion. You know what that means? The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value. Don’t let Dems lie to you – Conservative Boycotts WORK”
On March 31, Anheuser Busch had a $132.38 billion market cap
As of today, it’s now $128.4 billion
You know what that means?
The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value
Don’t let Dems lie to you – Conservative Boycotts WORK pic.twitter.com/xLGbs6F1MV
— DC_Draino (@DC_Draino) April 10, 2023
Commenting, one person noted that for the boycott to really work, it will need to hit all of Anheuser-Busch’s brands, not just Bud Light. Check out the chart with those brands here:
Remember, the Boycott is FOREVER, & ALL their brands!
This will stop other companies from trying these society warping stunts.
— StrikingWise (@StrikingWise) April 11, 2023
Conservative commentator Matt Walsh cheered the A-B InBev $4 billion loss as well in a three-part Twitter post, saying:
“The Dylan Mulvaney endorsement cost Anheuser Busch four billion dollars so far. That’s because we spoke out loudly and made them pay the price. Some conservatives say we should have ignored this issue. Would it have been better if Bud Light paid no price at all? Is that what they’d prefer?
“We have made Mulvaney toxic for brands like Bud Light. This is a good thing. It’s what we need to be doing. I’m sorry if it bores you but these are the necessary steps for actually moving the ball forward.
“I guarantee other companies that cater to a similar customer base will think twice before endorsing trans ideology after this. This is a win. I’m not saying it’s a total victory in the culture war obviously. But it’s a win. And we should take our wins rather than looking for reasons to whine about them.”
In boycotting Bud Light and other Anheuser-Busch products, consumers are doing what conservative commentators like Charlie Kirk and Matt Walsh suggested and singling out a company to boycott and pressure.
Walsh suggested the tactic in a two-part post, saying, “Here’s what we should do: Pick a victim, gang up on it, and make an example of it. We can’t boycott every woke company or even most of them. But we can pick one, it hardly matters which, and target it with a ruthless boycott campaign. Claim one scalp then move onto the next. The problem is that many conservatives don’t have the stomach or attention span for this. And our political “leaders” are almost completely useless. There is a way to win real victories. We just need a little grit and a little follow through.”
Kirk, in response, said, “I agree, Matt. Let’s start with Budweiser. Since 2008, it’s been owned by a Dutch multinational. Plenty of American-owned alternatives. And it’s an awful product. Let’s put Budweiser out of business. What say you?”
I agree, Matt.
Let's start with Budweiser. Since 2008, it's been owned by a Dutch multinational. Plenty of American-owned alternatives. And it's an awful product.
Let's put Budweiser out of business.
What say you? https://t.co/KOlA2QpLsW
— Charlie Kirk (@charliekirk11) April 6, 2023
Bud Light, for its part, is yet to back down. Anheuser-Busch, in its statement to Fox News Digital on the matter, said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
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