Recently, a conservative pro-life activist and entrepreneur explained how consumers can easily avoid shopping at woke companies, such as Target, that often support incongruent values. Sarah Seifert is the founder of the pro-life diaper company Everylife. Her husband, Michael Seifert, founded PublicSquare, an app that helps shoppers find businesses that align with their personal values.
Sarah Seifert recently sat down with former Planned Parenthood clinic director Abby Johnson on her podcast “Politely Rude,” where she discussed the features of PublicSquare and the benefits it provides to consumers. Seifert described the app as “the largest marketplace of pro-freedom, pro-family, pro-life businesses.”
“There’s over 65,000 businesses now on the app,” Seifert said. “It allows consumers to be able to shop [at businesses] aligned with their values because there are so many businesses, from Starbucks to Burger King to Target, the list goes on and on, that are standing against the very things that many Americans … believe in.”
Seifert noted that it might be challenging to ditch some companies that have become deeply ingrained in people’s shopping habits. Still, with determination, they can avoid rewarding companies that do not align with their personal beliefs. “It’s going to take all of us to make some sacrifices,” Johnson continued. “To maybe shop in more than one place. Maybe you’re going to have to make that extra drive. Go somewhere else, go to two stores.”
This year, conservative consumers have effectively made their voices heard with their wallets, enacting powerful boycotts against companies such as Bud Light and Target. However, Seifert noted that there ultimately has to be a solution, to which she suggests PublicSquare can provide necessary alternatives.
“There has to be a next step. Yes, stop shopping there, but where else do you turn? Well, you find the businesses — and, of course, I’m going to say go to PublicSquare to find them — and whatever you were getting at Target, let’s start getting it somewhere else,” she said. “It makes a difference, and it does actually impact society. It impacts culture. It is making a difference.”
During the podcast, Johnson also talked about the tangible benefits of being able to patronize companies in the “parallel economy” of businesses that match your values. “If I’m going to go hire someone,” Johnson said, “I feel so much better hiring somebody from the PublicSquare app because I’m like, ‘OK, they’re going to be in line with my values.’”
“I’m not going to have somebody show up to my house that has 55,000 pride flags on the back of their car. Or they’re going to walk in, and they’re going to see we have pro-life stuff in our house, and they’re going to say something ugly about it,” Johnson added.
Johnson further emphasized how important it is for conservatives to understand the values of the companies they give their hard-earned money to. For example, a pro-life individual would not want to reward a company known to support abortion-related initiatives.
“We need to take a proactive step to make a difference. When you look at what the Target boycott has done to Target, it has made an impact. It does make an impact when we all band together, and we say, ‘We are going to make a collective difference,’” she said. “We’re not going to make a collective difference for a week, right? We do this for the rest of our lives. … This is a lifestyle change; this is a mentality change. We’re doing this forever and ever.”
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