Panic struck Twitter this week after a Twitter account, the Daily Loud, tweeted out a claim that Hooters was closing up shop, saying “Hooters is shutting down and “rebranding” after new study shows that millennials “aren’t that into boobs”.
The same account commented on that post with a link to an Instagram story that supposedly provided more details in which the account claimed:
‘”#Millennials are once again to blame, this time for causing the potential downfall of boob-friendly bar and restaurant chain #Hooters. Froma peak of around 430 locations less than a decade back, the chain has been steadily shrinking to now just 312 Hooters restaurants open in America.
“According to a recent study from the fine folks over at P*rnhub, millennials are less interested in breasts than their elders. To be specific: “Phub visitors between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search boob related material.”The
Full story and more on our IG‼️👀 https://t.co/RJNS6iigWc pic.twitter.com/fp5Us2iZAp
— Daily Loud (@DailyLoud) December 28, 2022
The thing is, that Daily Loud post contains information from 2017. Most of it seems to come from a Business Insider article in which that outlet, in addition to the above claim about boob interest from young people, said:
“For “breastaurants” like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US has dropped by more than 7% from 2012 to 2016, and sales have stagnated, according to industry reports.
“Part of Hooters’ struggles are tied to the sales slump that is hitting most sit-down causal-dining chains. But a lack of interest in waitresses’ cleavage — especially when there are breastaurants like Twin Peaks promising more scandalous experiences elsewhere — likely isn’t helping.
“Hooters has struggled to win over millennials for some time now. In 2012, the chain attempted to revamp its image with updated decor and new menu items to attract more millennial and female customers.”
But not everyone knew that at first, with many accounts tweeting out a screenshot of the supposedly bad news about Hooters, mainly just to make fun of Millenials for being weird. Among the accounts that did so was Wall Street Silver, which posted a screenshot along with the comment “Example # 475: Something went horribly wrong with the Millennial generation.”
Elon Musk, who has commented on Wall Street Silver posts before, responded to that tweet, saying “Can’t tell if satire or real“.
And that’s when things got really hilarious, with the Hooters official Twitter account saying “Elon if you could let the world know that millennials do in fact love boobs that would be really cool.” Elon, responding, said “Phew“. LOL
— Elon Musk (@elonmusk) December 29, 2022
But wait: it gets better. Hooters then responded with another post, the famous scene from Stepbrothers where they say “did we just become best friends?”
— Hootie (@Hooters) December 29, 2022
Elon, unfortunately, didn’t reply.
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