This week, Elon Musk announced that Linda Yaccarino will replace Elon Musk as Twitter’s CEO. Yaccarino was a longtime advertising executive at NBCUniversal.
Musk tweeted, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
During her interview with you, she was most excited about your initiative to limit reach of tweets which are deemed hateful. “Freedom of speech, not freedom of reach.”In fact, that was her main selling point to the advertising exes in the audience, as she kept coming back to it. She went on to chastise you twice for tweeting after 3am, because people are concerned about that sort of behaviour. What?She also wanted advertising execs to be part of an influence council within Twitter. She‘a not here to improve the user experience. She wants Twitter to be a ‘safe space.’ She represents advertisers, and her natural inclination is to limit speech, and pander to those who push woke ideology on the world. You will have to watch her like a hawk.She was also thrilled to spend $100,000,000 on social justice initiatives while at NBC, and forwarded government authoritarian propaganda that the way back to a normal life was to “wear your mask!” No doubt she’ll bring in advertising revenue in the short term, but she’s a long-term mistake.
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