The Oscar Meyer Weinermobile is back! This exciting new development has taken over social media as the hot dog company has decided to breathe new life into the eccentric hot dog-shaped vehicle that is legal to take onto America’s roads.
A few months ago, the company changed the name to the “Frankmobile,” in a move that was meant to make the name more appealing to a greater amount of Americans. That move failed miserably. The hilarious name “Weinermobile” was part of the allure to the vehicle which turns heads wherever it goes.
The company has now gone back to the “Weinermobile” moniker after heavy criticism was levied against the branding decision. Oscar Meyer took to Instagram to share the news and to let people know that the Weinermobile would be back on the streets.
They wrote, “The Frankmobile was truly a BUNdle of joy. But now, it’s time to welcome back the Wienermobile!”
— NewsTalk 98.7 (@987news) September 28, 2023
The hilarious car is one of the greatest marketing ideas in the history of American business. Here we sit, writing and reading about a simple name change to one of the funniest motor vehicles to ever come into existence. And some people, upon seeing the faint Weiner on wheels, will undoubtedly find themselves craving an Oscar Meyer Frank.
Fans of the vehicle spoke out in the comments of the instagram post to thank the company for bringing back the epic name. One said, “Sooo excited because I just couldn’t bring myself to say frankmobile even after meeting him.”
Another fan begged the company never to get rid of the Weinermobile, saying, “Because it’s the right thing to do, please don’t lose your mind again.”
It’s rare for an advertisement to become as polarizing as this vehicle has for Oscar Meyer, and the decision to return to the original name is a welcomed one for fans of the company and its hot dogs. While it may not be the most family-friendly name, there is a certain joy that one feels when it looks out their car window and exclaims, “That’s the Weinermobile!”
Oscar Meyer is putting on a master class in marketing on this one. The sensation is taking over the internet and causing people to talk about the company in ways that weren’t happening before. Even here at the American Tribune, we are taking time to spotlight the epic car and the rebranding that makes it all the more funny.
— Chicago History ™️ (@Chicago_History) September 23, 2023
I had no idea the Oscar Meyer Wienermobile still existed, but it is currently parked outside our station, so I guess it does. pic.twitter.com/lF8jQ3H5Ha
— Brian Rice (@briancrice) September 28, 2023
Plenty of other Tweets and social media posts have been made by fans exclaiming their excitement about the return of the iconic Weinermobile. It seems nearly mandatory to post a picture of the behemoth anytime its seen on a road, which set means free marketing for Oscar Meyer. It truly is an all-around example of marketing genius.
The featured image is a screenshot from an embedded Tweet
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