Anheuser-Busch isn’t the only woke company currently in hot water for partnering with Dylan Mulvaney in an ostensible attempt to sell more products. Just as furious as former Bud Light drinkers in red states are many women who wear Nike sports bras, as now that company is using Dylan Mulvaney to sell bras…
Infuriated about that new marketing scheme, several women have taken to TikTok to create, push, and participate in the “Burn Bra Challenge.” In the TikTok videos, they destroy their Nike sports bras in protest of its hiring transgender activist Dylan Mulvaney.
For example, Breitbart reports that one TikTok poster who describes herself a sa “southern mama”, “chatterbox.mama,” posted a “Burn Bra Challenge” video on Tuesday in which she sets a Nike women’s sports top on fire as she tells viewers that she is “sick and tired” of the company pushing women around.
In the video, she says “All you real women out there – we are in the fight of all fights. Since the 1960s, we have been fighting for the right to be women. Nike, you should be ashamed of yourself.”
Continuing, she said, “You chose a little boy with no breasts and some junk in his pants to represent real women. Nike, I am done with you. I will never, ever buy a Nike product for as long as I live. And there are millions and millions and millions of women just like me.”
After that, she challenged all the women who watch her video to “burn [their] Nike bras … as a way of showing our solidarity and how serious we are that we will be recognized.”
Ending her speech, she says, “We are the queens, your consumers hit you where it hurts, and that’s right in your pocket. I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.”
Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok.
— lovelyti (@lovelyti) April 12, 2023
And those burning their bras on TikTok aren’t the only ones upset about the Nike-Mulvaney partnership. Megyn Kelly, during a recent episode of her Sirius XM show, “The Megyn Kelly Show,” skewered the deal when speaking with political commentators Emily Jashinsky and Eliana Johnson. Specifically, she hammered Nike for making Mulvaney the face of its sports bra lineup despite being “non-breasted,” saying:
“Nike sponsoring Dylan Mulvaney now for f****ing sports bra. I’m sorry, Dylan doesn’t have breasts. Dylan’s been taking some sort of a hormone that has turned Dylan into some — I don’t know what’s happening there. But those are not breasts.”
“And Dylan doesn’t need any sort of a bra — never mind a sports bra. The three ladies on this program right now have six boobs between us, and we actually know what it’s like to wear a bra, and no one would be inspired to buy one based on non-breasted Dylan Mulvaney prancing around in a Nike sports bra.”
Continuing, Kelly went on to say that it looks like Mulvaney has “an eating disorder” and shouldn’t be “anybody’s spokesperson for anything. If there were a woman who looked like that, she couldn’t get an endorsement because they say she clearly is unwell.”
Watch her here:
Jashinsky, adding to what Kelly said, claimed the move by Nike was a “great glimpse into how divorced a lot of the decisions these big companies make — especially investment firms make. … They’re not in touch with the market. They’re completely divorced from market forces.”
Kelly also took issue with the claim that “trans women are women,” saying, “No … they’re not. Sorry. I mean, I know I’m being vulgar today, but this whole topic is bringing it up. Like, Trans women really are ‘chicks with d****.’ It’s true. It’s a short, catchy, catchphrase, but it’s really what’s happening.” Continuing, she added, “They’re not women,” she added. “They’re fake women. Biological men masquerading as women.”
TikTok image credit: from the embedded video
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