Costco is a master mover of products and allows nothing to get in the way of its selling huge amounts of goods at a low, wholesale cost to consumers. So, even though the store is somewhat woke, as shown by its getting rid of MyPillow, it is also competent, and so it will not keep terrible products around out of a commitment to that wokeness.
Such appears to be the case for Bud Light, as Costco patrons around the nation have started noticing the “star of death” on Bud Light products in Coscto. The star is placed on products to signify that they will not be restocked once sold, generally because the products is slow-moving and so isn’t worth stocking.
Marie Clark, editor of the shopping site CostContessa, said, in an interview in the fall of 2022, “On Costco price tags, if you see an asterisk in the upper right-hand corner, this indicates an item won’t be restocked.” That “star of death” asterisk placed next to the product’s price can be seen in the pictures below:
Even Costco is getting out of the game… pic.twitter.com/cUHE0CnPzr
— Brian Henderson (@aztraveldude) July 3, 2023
At Costco this morning, practically giving away Bud Light. pic.twitter.com/tsyymCZjT5
— colleen 🗣 (@plineytheelder) July 1, 2023
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
However, the Daily Caller reports that “it could be just the 16 0z cans rather than the whole beer brand,” as what exactly Costco is cutting is currently unclear. Regardless, at least some Bud Light products are getting the star of death treatment from the premier wholesaler.
Newsweek, reporting on that uncertain future for the beer, said, “Some Reddit users have pointed out that some Costco stores might only not restock 16oz cans—shown in one of the pictures shared online—but continue selling 36 packs of the 12oz cans, which is a more standard size.”
Regardless, Bud Light is in the danger zone, as stores no longer stocking its products could lead
It makes sense for stores to stop selling Bud Light, as sales data for the beer brand shows it is still down double digits. In fact, after its worst-ever drop of nearly 30% compared to last year, it is still down over 28% in sales compared to last year.
Adding to the beer brand’s problems is that, while it got conservatives angry in the Mulvaney post and they’re yet to be appeased, it has also gotten liberals angry by not sticking by Mulvaney in the wake of conservative outrage over the Mulvaney ad.
Mulvaney, commenting on that as outrage grew, said, “I was waiting for the brand to reach out to me but they never did and for months now I’ve been scared to leave my house. For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all.”
Mulvaney has since left the US for Peru, saying, “I feel very safe here. It’s a little sad that I had to leave my country to feel safe, but that will get better eventually. I came here to feel something. And I definitely have. I have done shaman ceremonies that were like 10 years worth of therapy, it was wild. I’ve seen a lot of llamas. The people here are so kind. I feel very safe here.”
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