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    Bud Light Sponsors Pride Event Where Children Were Allegedly Exposed to “Completely Naked People”

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    Bud Light continually faces backlash from its marketing collaboration with Dylan Mulvaney almost three months ago.  For nearly a quarter, the beer has faced plummeting sales, a tanking stock price for Anheuser-Busch, and a brand image that may never recover.  However, despite its efforts to regain lost customers, Bud Light is continuing to make similar endorsements to what started its boycott.

    The American Tribune recently covered an event that Bud Light sponsors known as “Toronto Pride.”  Footage from the event shows scantily clad individuals with exposed breasts dancing around on stage while wearing bizarre face coverings with make-up.  The Post Millennial tweeted footage of the event with the caption, “Bud Light have a stage at Toronto Pride. This is one of the acts.” See it below.

    Famous conservative account Libs of Tik Tok also weighed in on Bud Light’s involvement with the event.  The account tweeted, “Bud Light was a sponsor of a Toronto pride event where completely naked people marched around in front of children.”  The post was met with uproar from social media users, who voiced their perpetual disdain for Bud Light.

    The Libs of Tik Tok posts feature screenshots of other tweets from The Post Millennial.  The first reads, “Naked people march in Toronto Pride Parade.  A man holds a sign that reads, ‘Proudly celebrating my diversity!  Is getting naked therapeutic?'” The other post says, “Bud Light makes an appearance at the Toronto Pride Parade.  They are sponsors of the event.”

    Bud Light continues to engage in sponsorships and endorsements similar to the Dylan Mulvaney marketing disaster, which ignited the massive boycott against Bud Light, leading to notable financial consequences.  The brewing company is trying to regain customers and capitalize on the summer season, known for heightened beer demand.

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    The American Tribune recently wrote about the newest summer-themed advertisement from Bud Light, which is a stark contrast with the Dylan Mulvaney ad from early April.  The clip features scenes designed to appeal to the average consumer through romanticized fun activities such as barbecues with family and friends.  It even featured the nostalgic song “Good Times” playing in the background.

    Bud Light was undoubtedly hoping for a positive reception from consumers and social media users. However, they were utterly humiliated by users in the comments section under the post.   Watch the video here titled, “Crack a cold one: we’ve got an epic summer ahead. Sock tans included.”

    Twitter users slammed the official Bud Light Twitter account, creating skepticism of the company’s ability to regain customers.  One user said, “You probably should just write off normal people buying your beer. You’re not getting them back…Anything else you do, after what you’ve done, just looks like pathetic pandering.”  The “ratio” of negative comments directed at Bud Light is astounding.  Even with allegations that Bud Light was hiding some of the replies roasting the beer, the backlash is palpable.
    Furthermore, if Bud Light continues sponsoring events like Toronto Pride, consumers may be even more skeptical about the beer’s intentions to represent their interests.