As the Bud Light boycott shows no sign of slowing down, the beer company is resorting to desperate measures to regain lost customers. The woke beer just released a new ad with Kansas City Chiefs star Travis Kelce. However, consumers have slammed the beer calling out its act of desperation.
Anheuser-Busch noted earlier this year it would significantly increase its advertising presence over the summer to combat the boycott. This has resulted in several recent commercials that are geared toward lost customers who are boycotting Bud Light. This is a complete one-eighty from early April’s disastrous Dylan Mulvaney collaboration.
The latest attempt is a short, 15-second clip that features Kelce and several other men making grunting noises as they open cans of Bud Light. It looks like this is just a desperate attempt to pander to men who were turned off by Dylan Mulvaney’s face on a can of Bud Light. Watch the ad below titled “Backyard Grunts with Travis Kelce.”
As with the other recent ads geared toward Bud Light’s former consumer base, social media users torched the company in the comments section. One user said, “It’s actually embarrassing to be seen with Bud Light now… Alyssa did the impossible by destroying a brand that has been the top selling beer for decades.” Another weighed in, “This is such an entertaining horror show!! Bud Light continues to push above and beyond the Envelope of Depraved Desperation & Pathetic Pleading!!”
Someone else added, “How many days of girlhood has Travis Kelce had? You are finished Anheuser-busch. Have you noticed your other brands are now losing market share? You can still bring customers back. Big public apology campaign to your customers, openly promise to NEVER sponsor any rainbow pride events. (They don’t drink beer by the way, just pink ladies with umbrellas in them) There’s only one pride event you should support and that’s….. American Pride!”
Almost every single comment below the YouTube video was a user roasting Bud Light and the company’s desperation to recover its status as the number one beer. It is futile for the Bud Light account to attempt to hide or delete any of the backlash. This can be observed on various other ads they have posted on Twitter as well.
Bud Light has seen progressively worsening declines in sales as the perpetual boycott has continued. The American Tribune recently reported how the beer saw its worst week of sales declines in mid-June, where sales were down nearly 29 percent. Since April, Bud Light sales have consistently been down north of 20 percent. The fact that after a whole financial quarter and the sales declines are worsening as some predict Bud Light will never recover from the boycott.
Additionally, Anheuser-Busch has lost billions in market share while its competitors have gained. Bud Light is perhaps the embodiment of “go woke, go broke,” and many thought this would be a lesson for other woke corporations. However, these companies seem undeterred from losing billions as we have seen other examples, such as Target, where these companies continue to take a side in the culture war.
Note: Featured image is screenshot from embedded video.
"*" indicates required fields