The Bud Light boycott is showing no signs of slowing down, and Americans can now get a rebate of up to $15 back from certain purchases of Bud Light and Anheuser-Busch products. This is the latest attempt for Bud Light to regain customers in desperation.
The discount applies to purchases of 15-packs or larger between May 17 and May 31, where in some instances, it makes the product free. Michael Hall posted a picture on Twitter showing a Bud Light and Budweiser display with the heavily discounted beer that was free after the rebate was applied. The post had the caption, “Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer:”
Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer: pic.twitter.com/x3vMD4Tp1r
— Haz (@Michael_Haz) May 24, 2023
According to reports, Bud Light sales figures came in for the week ending May 13, where sales continued to decline 24.6 percent. Parent company Anheuser-Busch has also lost roughly $15.7 billion in market value in the fallout from the the Dylan Mulvaney collaboration. The American Tribune reported:
A new report in Investor’s Business Daily estimates that the parent company of Bud Light, Anheuser-Busch InBev, has had its market value plunge by a staggering, painful $15.7 billion since the Dylan Mulvaney controversy began on April 1st of this year.
Investor’s Business Daily, to make that estimate, had to convert the data to US dollars using S&P Global Market Intelligence, beginning things with the April 1st video Mulvaney posted to advertise Bud Light during the March Madness playoffs. It found that while Bud Light has seen its market value decline by $15.7 billion, its competitors have seen their market value increase by $3.2 billion. Molson Coors has received the lion’s share of the advantage, adding about $2.2 billion in market value since the Dylan Mulvaney controversy began.
Breitbart gave an overview of the Bud Light boycott since its inception in April:
Sales for Anheuser-Busch have plummeted since its partnership with transgender activist Dylan Mulvaney. Beginning April 1, the social-media influencer posted a series of videos on TikTok promoting Bud Light. The beer giant even sent Mulvaney a pack of beer with his face on it, with the inscription “Cheers to 365 Days of Girlhood.” The company said the cans were not meant for public sale, and even sent distributors a free case of beer to make amends in the face of lost sales due to the ensuing backlash.
Harry Schuhmacher, editor and publisher of Beer Business Daily, recently spoke about the boycott and its effect on Bud Light. He said, “Nobody imagined it would go on this long. It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock. Most people don’t care about this issue and don’t want to get roped into a conversation. Therefore they’re not going to buy the beer.”
“In the public psyche Bud Light has always been considered so much deep Americana, Middle America, working man and woman’s beer, and when you just flip that completely on its end, it’s hard for the consumer to swallow,” Schuhmacher claimed.
Despite the fallout from the Dylan Mulvaney promotion, Bud Light has doubled down and sponsored several pride parades nationwide.
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