Daily Caller has posted an exclusive report about two marketing executives who were mostly responsible for the ‘Dylan Mulvaney Disaster’ that lead to Bud Light being called ‘woke’ and Conservatives boycotting the brand, causing a major sales slump for the bubbly beverage. Daily Caller confirmed with a source inside Anheuser-Busch that the company went through some changes over the last few months and both marketing executives are, according to the source, no longer employed with the brand.
Daily Caller identified the two marketing executives responsible for the Dylan Mulvaney disaster as Daniel Blake, the Group Vice President for Markeing and Alissa Heinerscheid, the Bud Light Marketing Vice President. Heinersheid also became a poster-child for ridicule as videos surfaced of her saying she was not interested in the ‘frat boy’ culture and hinted at changing the customer base of Bud Light.
Daily Caller’s exclusive news report on the Bud Light marketing executives referenced a text message they obtained from the source, and it said: “To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence…” The source also stated: “the wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her… to be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault.”
The text messages appear to get worse with the source making a reference to new people being shifted into use, possibly taking over for the two previous marketing executives that led to the Bud Light boycotts after the Dylan Mulvaney marketing mistake of the century. The text messages, quoted by Daily Caller, further stated: “Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing.”
Bud Light is suffering another terrible sales week stemming from the Dylan Mulvaney Bud Light boycott. A new report says the week ending June 17 could have been one of their worse sales declines in a very long time. The last time Bud Light had a sales decline that bad was when Bud Light sales dipped nearly 27 percent in comparison to the same week in 2022.
Bud Light lost the top beer spot to Modelo. The Dylan Mulvaney scandal sparked people into drinking other beers, with not everyone keen as to which company owned what. Many people switched to a Mexican beer because 1) they weren’t drinking Bud Light, and 2) some may have found it humorous to support a non-American beer.
Jack Hough, an associate editor for Barron’s did a deeper analysis on how Modelo became the top beer in America. He made it very simple when he explained it like this: “Everybody kind of figured Bud Light was getting hit by that boycott so that fell out of number one. If I told you that the new top-selling brand is Mexican, you might be surprised. If I told you it’s Mexican and not Corona … who would’ve thought Modelo Especial?”
Who owns Modelo? It’s tricky. An article on Fox Business explained it briefly: “Due to an antitrust lawsuit wherein Anheuser-Busch InBev sought to acquire the remainder of Grupo Modelo, AB InBev sold Modelo’s U.S. business to Constellation Brands. Following the settlement, beer brands owned by Grupo Modelo are now sold by Constellation Brands in the U.S.”
The body language analysis of Alissa Heinerscheid is even more telling.
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