Bill Gates just made a massive play in the stock market and has decided to buy $95 million worth of Anheuser-Busch stock following the Dylan Mulvaney Bud Light debacle. The Bud Light brand has been rocked by constant backlash and boycotts after its disastrous woke ad campaign, but now Gates has put his support fully behind the brand’s parent company in a move that is shocking analysts.
When a player like Bill Gates makes such a splashy move in the market, people take note. Buying up almost nine figures worth of Anheuser-Busch stock is a bold play but one that clearly shows his thoughts on the future of the brand.
Following the nationwide boycotts of Bud Light that saw Anheuser-Busch stock plummet, the company is at its lowest price in years. A brand that seems to be toiling around in a state of shock after the backlash that it has received this year, Gates seems sure that his play is a surefire thing.
Bud Light used to be the best-selling beer in America. That fact, however, is no longer the case as Modelo Especial has taken over the number one spot. The company has gone so far awry that one of the heirs of the company, Billy Busch, had put in a serious bid to buy the struggling brand.
Bush said, “It’s absolutely a serious offer. My family worked so hard and dedicated so much to build this company over decades. It’s great American history… to see this iconic brand now going in the direction it’s going, it’s really a sad day.”
He is right to be ashamed of the way that his company and the product of his forefathers’ hard work have been dragged through the mud and become the laughingstock of the internet and American beer culture. While the company is clearly seen by many as a powerhouse in the alcohol market, it will need to do serious work before it once again becomes synonymous with Friday nights in the United States of America.
He continued, saying, “I haven’t made any offer at this point, but I’m sure that it’s probably worth, at this point, pennies on the dollar. I don’t see InBev making money on it right now. It’s probably costing them money. So, maybe they’d really be able to give me a great price to buy it from them.”
Bill Gates’ play in the market is something that investors should be watching very carefully. It is unclear right now whether the plan is for some sort of redemption from the brand’s PR team or if Gates is purely banking on a return to fame from the world’s most infamous beer.
Either way, Gates has thrown so much money at the stock that is impossible not to wonder what he sees. And, seeing as he is great at money, only a fool would not begin doing their due diligence to figure out what he knows about the crashing stock.
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