Hot on the heels of suggesting to Twitter personality and podcast host Benny Johnson that he was considering buying the Bud Light brand back after seeing how it was ruined by the woke, current owners of the brand, Anheuser-Busch heir Billy Busch told Tomi Lahren that wants to buy the whole Anheuser-Busch company back again.
That came when Mr. Busch appeared for an interview on conservative personality Tomi Lahren’s hit show, “Fearless,” and said that he sees how the brand was ruined and wants to take control so “make that brand great again.”
Lahren introduced the subject, asking, “When it comes to marketing and saying — moving away from a fratty base — is that InBev in general? Or is this this one person? It doesn’t seem like they’ve cleaned house to get rid of people that think that way, that really don’t like their customers?”
That’s a reference to a comment made by former Bud Light marketing executive Alissa Heinerscheid, who said, “I’m a businesswoman. I had a really clear job to do when I took over Bud Light and it was, this brand is in decline. It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate, like we need to evolve and elevate this incredibly iconic brand and my what I brought to that was a belief in okay, what is what are we what does evolve and elevate mean? It means inclusivity it means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men and representation is it sort of the heart of evolution, you got to see people who reflect you in the work and we have a hangover. I mean, Bud Light had been kind of a brand of fratty. Kind of out of touch humor, and it was really important that we had another approach.”
In any case, Billy Busch used Heinerscheid’s leftist language against her, saying, “Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake.” Continuing, he said that the whole situation shows that InBev, a Brazillian-based company, does not understand “who their core drinker is.”
He contrasted that with his ancestors, saying, “They [his ancestors] knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the ’80s.”
So, he said that he wanted to buy the brand back and would make it great again, telling Lahren, “I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again.”
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Watch that here:
After Bud Light’s epic collapse, Anheuser-Busch Heir Billy Busch tells @TomiLahren he wants to buy the company BACK from InBev, and Make Bud Light Great Again! pic.twitter.com/1vKUNoSJ5g
— OutKick (@Outkick) August 16, 2023
Featured image credit: screengrab from the embedded video