Pain relief medication Advil has recently come under fire for a woke advertisement. As some companies fail to learn from marketing disasters, such as the Bud Light controversy of 2023, the consumer market continues to see commercials with woke themes incorporated in their central message. The latest ad from Advil features a black woman complaining about supposed “systemic pain bias” in the healthcare industry.
The advertisement begins with the woman stating, “I should not have to beg my doctor to run tests or ask them to take another look.” She continues, “Welcome to Believe My Pain, a discussion about systemic pain bias in healthcare. I want to thank all of you and all of you for joining me today as we talk about this very important issue. I also want to thank the pain equity project, developed by Advil, in partnership with the Morehouse School of Medicine and black health for inviting us to be a part of their commitment to addressing pain bias in black communities.”
One person questioned in the comments section, “How in the hell is pain racist?” Disputing the narrative pushed by the ad, another person said, “If the United States is a systematically racist country like Joe Biden says it is than why in the world would people from Haiti travel hundreds of miles just for a chance to enter it illegally? That is one more obvious contradiction the left doesn’t even bother to try to explain.”
Another person speculated as to what is driving the agenda from Advil. “I was going to dismiss this and say “clown world” but people are believing this nonsense 🤦🏻♂️,” they wrote. “Advil is owned by Pfizer. The top shareholders of Pfizer are Frank A. D’Amelio, Mikael Dolsten, Albert Bourla, Vanguard Group, BlackRock (BLK), and State Street….Blackrock…”
One person claimed that everyone is experiencing this issue. “This is nonsense. Anyone who has been admitted to the hospital from the ER in the past 10 years knows that ALL of us are being ignored and ALL of us have to ask 8-12 times for a second look at our pain!!! XO-a Yt lady who’s been hospitalized 3-4 times for 11 days max in 10 years,” they said.
According to Believe My Pain’s website, in order “to achieve equitable pain care and treatment, we must listen, and believe black people when they say they’re in pain.” Explaining the history behind pain bias, he said, “The sources of pain bias in the US date back hundreds of years and are deeply rooted in racism. Below are a few historical examples that have directly led to the pain biases seen today. While pain biases are a result of the pervasive nature of medical racism, it’s important to know that countless healthcare professionals, researchers, and advocates have been working tirelessly to foster a more equitable healthcare system.”
Watch the advertisement below:
Note: The featured image is a screenshot from the embedded video.
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