TD is facing calls for a boycott after a Christian executive lost her job in a dispute over a faith-based email signature. Sonja Denobrega is suing the company, alleging wrongful dismissal and discrimination after refusing to remove the message. People responding on X called for customers to take their money elsewhere, with some describing their own decisions to stop using TD. The bank denies that religion motivated her dismissal.
Sonja Denobrega was TD Insurance’s associate vice-president of underwriting operations, earning an annual base salary of 210,000 Canadian dollars at the time of her removal. She had more than 25 years of insurance experience but had joined TD only months earlier. Her lawsuit was filed in the Ontario Superior Court of Justice in Toronto.
The disagreement began in late October 2025 with a complaint about a colleague’s Christian email signature, according to TD. The complainant alleged that its reference to pronouns could be perceived as a micro-aggression against LGBTQ employees. Denobrega supported the colleague after TD demanded its removal.
As the National Post reported, Denobrega then added “I am HIS ✝️” to her own signature, omitting the pronouns. Her claim challenged a policy that she said “only allowed for gender/sex identification and allowed no room for other identities.” She met with her boss and human resources representatives to press her concerns. Denobrega requested a company-wide review of signature compliance and escalation to the CEO. According to her claim, TD eventually reminded approximately 10,000 insurance employees of its standards. The bank’s rules prohibited personal messages and images while permitting optional pronouns. Neither side’s allegations have yet been proven in court.
The Epoch Times reported that a December 18th, 2025, meeting was followed by unpaid leave, although TD continued paying Denobrega for previously scheduled vacation. The bank says it warned her that continued refusal would result in dismissal for cause. After a January 7th meeting, TD concluded that she wouldn’t change her signature and fired her on January 8th, 2026. Denobrega argues that dismissal was disproportionate.
One user criticized the company’s approach and wrote, “At TD pronouns and pride flags are ‘professional,’ but a Christian saying ‘I am HIS ✝️’ gets you fired?” Other responses urged customers to act, with another commenter saying, “There are plenty of banks out there. Maybe if enough Christians withdraw their money for another bank, TD will get the message.” That response appeared beneath a Libs of TikTok post about Denobrega.
Another user said, “No longer buying insurance from TD.” That post quoted the National Post’s report on the firing. In the Libs of TikTok discussion, a different commenter also called for people to avoid the bank. The user wrote that “nobody should ever do business with them,” after raising a separate complaint about frozen accounts.
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One commenter said they had already planned to move their banking away from TD over other grievances. Responding to the report about Denobrega, the user wrote, “This is the deciding factor. TD can shove it.” Another commenter said, “I got rid of all my TD accounts.” That user also cited other grievances against TD in the same comment.
Denobrega’s claim seeks approximately 446,600 Canadian dollars in specified amounts, plus additional relief, according to The Epoch Times. That includes notice pay, bonus compensation and damages. TD denies owing further compensation and asks the court to dismiss the lawsuit with costs. It also seeks repayment of a cash award of 20,000 Canadian dollars, arguing that her contract required repayment following dismissal for cause before the first anniversary of the award’s payment.
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