The Super Bowl is only days away, and the commercials are being leaked and previewed on social media. Once a staple of Super Bowl Sunday, the commercial quality has nosedived in recent years. Whether a lack of creativity from Madison Avenue, or fear of running afoul some marginalized group, Super Bowl ads have become homogeneous and boring.
The early winner for this year’s best ad thus far clearly has to be from “Workforce” for their hilarious take on workplace culture, and some cameos from several legendary rock stars. Outkick reports:
As football and sports fans know, the Super Bowl is really a social event for a lot of people watching, and the commercials take center stage.
Some are big hits. Others are duds. Super Bowl commercials are really hit or miss, but it looks like Workday had a successful one featuring a ton of legendary rockers.
The main point? Simply being an accountant or working on a computer doesn’t make you a rockstar, and Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, and Paul Stanley are here to deliver that message.
Any time you can get legends like Billy Idol, Joan Jett, Ozzy Osbourne and Paul Stanley together for any reason is worth watching. Even Gary Clark Jr, who is one of the few actual current rock stars on the scene is good to see. They hilariously and correctly take aim at language and culture in the workplace by putting the IT guys and the coders in their place, letting them know that only rock stars are actual rock stars. We all want to be rock stars, but knowing LINUX doesn’t qualify you. Outkick continues:
Putting aside the fact it’s a power lineup of rockers (granted, way out of their primes), the message is also just hilarious. Everyone wants to be a hero today. Everyone thinks they’re a rockstar. You can run Excel? Congrats. You’re not a rockstar.
Far too many young people labor under the false impression that they are special and gifted, when in fact they are replaceable. Somewhere in the last generation we started convincing our kids that they are one-of-a-kind and unique, but the world, particularly the working world doesn’t share the same high point of view. Who better to point that out than the Prince of Darkness and the Starchild? Outkick concludes:
Very few people are irreplaceable. That might sound harsh, but it’s true. If the President of the United States can be replaced, so can you. Welcome to the planet known as reality.
However, this mindset is more or less completely abandoned by anyone under the age of 30, and thanks to social media, everyone thinks they’re a celebrity. Wrong. Simply not true, and that seems to be the point of Workday’s Super Bowl ad.
Hopefully this is a much-needed shift back to entertaining ads as opposed to the vanilla, sometimes preachy ads that cancel culture and the woke movement love so much. The Super Bowl is the biggest spectacle in all of sports and entertainment, the ads should be as well.
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