Fox News host Greg Gutfeld recently tore into the latest advertisement from the luxury car company Jaguar that has sparked an uproar from conservatives on the internet. Reacting to the commercial, which featured an assortment of strange, avant-garde individuals, without a single glimpse of a car, Gutfeld opined that Jaguar hadn’t paid attention to the consequences of Bud Light’s attempt at similar marketing strategies.
Last year, Bud Light partnered with transgender activist Dylan Mulvaney, leading to a massive boycott against the brand that tanked Anheuser-Busch’s stock and damaged the company’s brand image. Gutfeld likened the move from Jaguar to the controversial Bud Light collaboration, insinuating the automaker could face a similar outcome.
The Fox News host said, “So, as Anheuser-Busch has learned, one bad ad can really mess up your whole year. That company put a transgender person’s face on a can of Bud Light – and their stock crashed. Turns out, most guys don’t want to mix cheap beer and chicks with —-, and they also don’t want to be told that they’re bigots for feeling that way. But what about a more upscale brand like, say, luxury cars?”
“Jaguar just unveiled a new ad campaign. It’s got everyone talking when they aren’t actually puking,” the host continued, commenting on how off-putting the advertisement was. “And yes, the obvious point will be made if they’re talking about it. And it worked, right? I mean, Alec Baldwin had everyone talking about Rust – not sure if that sold movie tickets.”
After watching the ad, Gutfeld comically compared the cast of the commercial to President Biden’s diversity-oriented cabinet selection. “What the hell was that? Was that a lineup of all the previous Biden-Harris Cabinet picks? It’s weird,” he said. “It looks like Toucan Sam followed his nose into a huge pile of cocaine. It looked more like a Kudlow hot tub party than a car ad.” Taking a shot at his fellow Fox News personality, Gutfeld quipped, “And look, if I want to see unattractive men in heavy makeup, I’ll watch ‘Jesse Watters Primetime’.”
Continuing to sound off on Jaguar for its woke agenda, Gutfeld reacted to comments from Jaguar’s woke head of brand strategy. “Ugh, shut the —- up! It’s a car company, for Christ’s sake – not drag queen story hour,” he said. “How about telling me how many cup holders it has? He used more woke buzz words than Joy Reid saying grace on Thanksgiving – diverse, inclusive, unified, culture. I can’t believe Biden didn’t put him in charge of nuclear waste.”
Gutfeld further commented, “And he boasted that Jaguar has 15 DEI groups. Now, the last time I checked Pornhub… there aren’t that many racists. But it’s not just one DEI group – it’s 15, which is evidence of the parasitic consequences of a competing but non-profit-making goal. And none of them participate in the company’s mission, which is to make a great car that turns a profit instead of its own competing goal, which is self-preservation.”
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