According to a recent announcement from e-commerce giant Amazon, consumers will soon be able to purchase cars directly from its online platform. Amazon released a joint statement with automaker Hyundai that online vehicle sales will be available as early as next year.
Per the announcement, Hyundai’s vehicle lineup will be available for purchase through Amazon, where customers will be able to pick up the vehicle or have it delivered through a local dealer. The auto manufacturer noted that it would partner with Amazon, utilizing its cloud computing AWS and integrating Alexa into new vehicles.
Amazon CEO Andy Jassy shared his company’s strategic vision with Hyundai, noting their common goals. Both Hyundai and Amazon believe their partnership will further improve the lives of their customers.
“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” said Jassy. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”
In an official statement from Amazon, the company further expounded upon the strategic initiative with Hyundai. The South Korean motor company will be the first available car brand for purchase on Amazon’s platform, where customers can tailor their search for their desired vehicle. Ultimately, Amazon intends to create a more seamless online car buying experience.
“This new digital shopping experience will make it easy for customers to purchase a new car online, and then pick it up or have it delivered by their local dealership at a time that works best for them. Customers will be able to search on Amazon for available vehicles in their area based on a range of preferences, including model, trim, color, and features; choose their preferred car; and then check out online with their chosen payment and financing options—all within the Amazon experience they already know and trust. This new shopping experience will create another way for dealers to build awareness of their selection and offer convenience to their customers,” Amazon said.
Marty Mallick, Amazon’s vice president for Worldwide Business and Corporate Development, noted Amazon’s anticipation to work with Hyundai and roll out the new partnership for online customers. “We’re excited to be working with Hyundai—the third-largest carmaker in the world and a leading innovator in the industry,” said Mallick. “Together, we will provide customers with more of the buying experiences they want—and support dealers with an efficient and effective selling platform.”
José Muñoz, global chief operating officer for Hyundai and president and CEO of Hyundai and Genesis Motor North America, also expressed excitement for the upcoming collaboration between his company and Amazon. “This is a transformational journey we are on together, and we look forward to a very productive long-term relationship with Amazon,” said Muñoz.
"*" indicates required fields