Recently, a renowned Christian film critic gave his opinion on the massive success of the box office hit “Sound of Freedom.” Adam Holtz, director of Focus on the Family’s website “Plugged In,” claimed there is a strong demand for entertainment that contains values that align with Christian and conservative audiences.
Holtz outlined a string of recent movies that experienced unexpected success, such as “Sound of Freedom, “Jesus Revolution,” and “The Chosen.” The film critic suggested this is a sign of conservative audiences turning away from the offerings of the woke Hollywood studios that have all but completely abandoned the traditional values that once defined America.
The “Plugged In” director has been reviewing content in the entertainment industry for over two decades and has determined that a forgotten audience craves movies that reflect more traditional, conservative values.
Holtz stated that he believes faith-based entertainment has improved over the years and is serving this unmet demand. “I think part of the reason they’re blowing up is that Christian and faith-based entertainment is getting better,” Holtz claimed.
He further explained how every once in a while, a movie, such as “Sound of Freedom,” will have a stellar performance at the box office, far exceeding expectations. “Every year we have a couple of these films that absolutely over perform— from Hollywood’s point of view. And I think they’re finally starting to notice,” he said.
Holtz also touched on the woke agendas of massive entertainment giants such as Disney, who have injected politics into their content. Holtz claims this alienates a portion of the audience, leaving them hungry for entertainment that reflects their values.
“I also think that in this time of increased cultural polarization in which it seems like, you know, Disney especially has done a lot of things that are progressive or woke… and audiences feel alienated. So when something comes along that that resonates with their worldview and their convictions, they’re hungry to get behind it,” Holtz said.
The critic specifically called out Disney, suggesting that the company has created a reputation for itself where some viewers inherently expect a political message in their content. Holtz stated that he personally looks for a possible agenda every time he views something from Disney. He further claimed that he knows some individuals that have canceled subscriptions to Disney+ and no longer go to see movies produced by the company.
“Now it’s gotten to the point where everything I see from Disney, I go into looking for where that kind of messaging is going to show up. And at least among my personal circles, so many people I know have gotten rid of Disney+. They’re not going to see Disney movies,” the website director said. “Now Christians see Disney as the vanguard of a cultural movement that in many ways is at odds with values that we share.”
“Sound of Freedom” has been crushing the box office and hitting impressive milestones, especially considering it was not produced or funded by a media giant. The American Tribune reported on the film’s success, where it has brought in $130 million at the box office after its fourth consecutive week in theaters. See the trailer of the film below.
Note: Featured image is a screenshot from the embedded video.
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