NFL legend Troy Aikman has joined the growing number of Americans who are fed up with the constant woke lectures from major consumer brands like Bud Light. In response to Bud Light’s recent advertising disaster, Aikman has begun promoting his beer called EIGHT. Just a few days ago, Aikman joined Fox Business to talk about his new brand and what drives him to compete in the oversaturated beverage market.
At the start of his interview, Aikman missed no step in targeting “big beer brands” who chose to utilize July 4th as a marketing opportunity while going against the cornerstone ideologies of America for the entire rest of the year. Aikman explained that while these other, more prominent brands are using their consumer’s patriotism to make money, his EIGHT brand is American-made and based in Texas and is in love with American ideals.
“Well, I just think there are a lot of companies that are focused on things besides just their product and trying to be all things to all people,” Aikman said. “And I think that is why at EIGHT we are unwavering in our commitment to authenticity and really focused on what it is that we do, and that is make great beer.”
Aikman is hitting the nail on the head here. As these large companies like Bud Light began to meddle in social matters and push woke ideologies on their customers, the brands lost touch with the products that made them so famous. Nobody was drinking Bud Light because of the political stances that the company took; it was simply an excellent tasting low-calorie beer.
Troy Aikman gets that. So, with EIGHT, the former Dallas Cowboy has set out to make a beer brand that goes back to the industry’s roots. Under Aikman’s watchful eye, EIGHT has been a brand that is all about the quality of the product that it creates. “I think that Budweiser getting away from that is why they found themselves in the middle of this controversy,” Aikman continued. “But for us, I think there are some people out there that are probably looking to land on a beer that is authentic and that is just focused on making a great product.”
Aikman has a message for anyone who agrees with the message he has been associating with his new brand. He said, “If that’s you, then come join Team EIGHT, we’d love to have you.” If recent market trends are any indication, people will be flocking to brands like EIGHT as they continue to look for a great-tasting beer that doesn’t seek to teach them political lessons with every ad campaign.
Aikman seems to have done a wonderful job of finding a niche that sorely needed a shake-up. Then, he created a product that has so far received great reviews. EIGHT beer will undoubtedly be a product to look out for in the coming years as the beer market reshapes itself.
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