Conservative commentator Matt Walsh slammed Bud Light and the brand’s recent partnership with transgender activist Dylan Mulvaney. Walsh called for a boycott of the brand, but claimed it would not be difficult due to Bud Light’s horrible taste.
Dylan Mulvaney identifies as a “girl” and has risen to popularity in recent months for documenting “365 days of girlhood” on social media despite being a biological male. Mulvaney has scored numerous brand sponsorship deals, the latest being with Bud Light, and has even been invited to the White House. Apparently, this is the face of American “women.”
Walsh noted, “This is how persecuted these people are: all a man needs to do is announce he’s a woman, and he will be immediately showered with more endorsement deals than an NFL quarterback gets. In fact, one of the only quarterbacks who rivals Mulvaney’s sponsorship tally is Colin Kaepernick, and he’s not even a quarterback.”
He then addressed the beverage’s poor taste, stating, “Their beer tastes like rainwater siphoned out of a tin bucket that’s been sitting in your backyard for three weeks. Bud Light tastes very much like malaria and rust. It also tastes like nothing at the same time.” Finding a much better-tasting alternative to the beer will not be hard.
Regarding Bud Light’s brand image, transgender activism hardly comes to mind. Accordingly, many are lashing out against Anheuser-Busch for being another brand to ignore the majority of its customer base to virtue signal to a minority to gain favor in the eyes of wokeness.
Another example of an alcohol brand embracing the woke transgender movement is Jack Daniels. The Tennessee-based whiskey recently launched an advertising campaign featuring a “small town, big pride” drag queen summer camp. Again, this seems antithetical to the brand image of a tough, masculine whiskey drinker. The American Tribune wrote:
Jack Daniels became the latest company to lean into and celebrate the alphabet community with a no-holds-barred advertising campaign featuring a “small town, big pride” drag queen summer camp. The campaign touts a partnership with RuPaul.
Jack Daniels, located in rural Tennessee and marketed heavily to people not often associated with the rainbow brigade, has now also become one of the latest companies facing heavy backlash and calls for a swift boycott.
Matt Walsh further criticized the woke gender ideology, “The way to signal this allegiance is to constantly make trans people visible, even if they’re already as visible as any minuscule minority can possibly be or has ever been in history.” He continued, “It’s perched precariously on this edge, and it must be aggressively propped up all the time, every second of the day. The trans person individually barely believes the claims he makes about himself and his own identity. His self-perception is this superficial, ephemeral thing. It’s a lie that he whispers constantly to himself, and he shouts it at the world and demands that it be shouted back to him. No other group needs this kind of support because no other group is in a constant state of trying to convince itself that it exists.”
"*" indicates required fields