Country music star Tim McGraw announced that he is launching a new media company for the “everyday American” in Nashville, Tennessee. Deadline reported that the project, named “Down Home”, will have backing from Skydance Media.
McGraw will be starting the company alongside executives from his management company and his social content studio. The star of “Yellowstone” spinoff “1883” plans to produce film and tv shows, along with other digital content, that tells “relatable stories that capture the essence and spirit of everyday Americans.” McGraw, who also played roles in “Friday Night Lights” and “The Blindside”, says that his country music career has shown him the importance of creating entertainment for regular Americans. He said:
“Country music has always been about storytelling. Our stories are honest vignettes of life and family and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about.”
The Daily Caller has already speculated on one possible country music star who would make sense to join the venture. They say that Morgan Wallen, who faces constant threats of cancelation by the left, would be a perfect fit in the company’s entertainment. Kay Smythe of the Daily Caller wrote:
“For example, McGraw’s fellow country music star, Morgan Wallen, was viciously cancelled by the mainstream and remains a pariah to this day within the niche demographic of progressive stakeholders. Despite this, he’s the top selling artist in the country and has huge sway over young Americans.
“As far as I’m aware, Wallen still hasn’t managed to get major representation or brand support. So hopefully McGraw’s goal of connecting musicians and Nashville talent with brands and other industries can fill the gap. A lot of major brands could make some huge money from partnerships with artists who represent true American values, and I hope they all do.”
The Hollywood Reporter explained that the deal with see Skydance Media creating Films and TV shows alongside Down Home. David Ellison, who works for Skydance and will hold a seat on the Down Home board, said this about McGraw:
“Tim McGraw is an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world. From 1883 to Friday Night Lights, or songs like ‘Humble and Kind’, Tim McGraw knows how to connect with this audience in a way that can be really powerful for both Hollywood and brands.”
Down Home is reportedly in development on two projects with the producers of “Top Gun: Maverick.” This collaboration seems ideal for a film or TV show that is striving to capture the beauty of the everyday American life. Chief Strategy Officer Brian Kaplan also spoke about the new project, saying:
“We’re thrilled to be a part of the next chapter in Nashville’s evolution, empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation.”
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